Marketing

This course is focused on preparing you for your future career in marketing with an emphasis on providing you with the skills, knowledge and experience to make a real impact in your career. We do this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges. Our tutors bring with them a wealth of industry experience and classroom sessions are enhanced through the use of guest speakers ensuring that all learning is relevant to today’s challenges.

For all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities. The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s in-store or on social media. In this increasingly complex environment the demand for skilled marketers is increasing as is the presence of marketers on the executive board of major organisations.

There is also the option to complete a year’s work placement to prepare you for your future career.

UON’s Marketing degree was ranked as 6th for overall student satisfaction out of all universities in England, according to the latest 2026 National Student Survey (NSS)*

By studying at the University of Northampton, you can be sure that:

Why choose the University of Northampton?

At the University of Northampton, you’ll benefit from a supportive, career-focused experience designed to help you succeed.

Personalised learning

Study in small groups led by expert academics, with dedicated one-to-one support. Our close-knit community ensures you receive individual guidance while being challenged to achieve your best.

Built for your future

Whatever your goals, we’ll help you get there. You’ll develop valuable skills, discover your strengths, and gain real-world experience - so you’re ready to stand out when applying for jobs or further study.

Guaranteed accommodation

We guarantee a room in our Halls of Residence for all new full-time first-year students who apply and accept their offer by June 2027✱✱.

Exceptional student benefits

You’ll receive a brand-new laptop at no additional cost✱✱✱, and all essential textbooks are available through our library - helping you save money throughout your studies.

A modern campus experience

Study at our student-led purpose-built Waterside Campus, designed to provide an inspiring and dynamic environment for learning and student life. Visit us at an Open Day to see it for yourself.

The Northampton Employment Promise

We’re confident you’ll graduate ready to launch your career. If you’re not in employment within six months, you’ll receive dedicated support from a Careers Development Consultant. If you’re still seeking opportunities after that, we’ll offer you a paid internship.

✱ Calculations are based on Office for Students (OfS) data from the average positivity score across all NSS questions for this subject area across all modes and levels at UK Universities.
✱✱ eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/for more information
✱✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information

Course Modules

STAGE 1
• Foundations of Marketing (Compulsory)
• Introduction to Marketing Communications (Compulsory)
• Understanding Consumers (Compulsory)
• Professional Skills for Marketing Practice (Compulsory)
• Digital Marketing Essentials (Compulsory)
• Foundations of Advertising Media (Compulsory)

STAGE 2
• Tactical & Strategic Marketing (Compulsory)
• Marketing Research and Insight (Compulsory)
• E-Marketing (Compulsory)
• The Customer Experience (Designated)
• International Market Tactics (Designated)
• Brand Management (Designated)
• Public Relations Management and Practice (Designated)
• Integrated Marketing Communications (Designated)
• The Consultant Entrepreneur (Designated)
• Insight and Analytics (Designated)
• Managing the Communications Process (Designated)

OPTIONAL PLACEMENT YEAR
• The Placement Year Experience: Organisations in Context

STAGE 3
• Marketing Dissertation (Designated)
• Research Project (Designated)
• Business Challenge Project (Designated)
• Strategic Marketing Management (Compulsory)
• Consumerism and Sustainability (Compulsory)
• Global Marketing Consultancy (Compulsory)
• Campaign Planning (Designated)
• Business-to-Business (B2B) Marketing (Designated)
• Content Creation for Marketing (Designated)
• Digital Entrepreneurship (Designated)
• Luxury Brand Management (Designated).

Module information is quoted for 25/26 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly. 26/27 entry modules will be released in June 2026.

A variety of individual and group-based assessments are used including written reports, presentations, portfolios, projects, client briefs, multiple choice tests and examinations.