Business Analytics (Taught)

Why choose this course
As a business analytics student, you’ll be based in the Surrey Business School and be part of a vibrant community, focused on improving business practice and creating a sustainable and positive change.
Prepare to embark on a learning experience that will elevate your analytical prowess and revolutionise the way you approach business challenges. Our highly practical Business Analytics masters degree is designed to mould you into a confident lateral thinker, equipped with the latest theories and hands-on practices that will set you apart from the competition.
We understand the importance of blending theory and real-world experience, which is why our masters in business analytics is enriched by the wisdom and guidance of inspiring industry experts, who will share their invaluable insights both in the classroom and on-site.
Our Surrey Business School has a strong focus on research and innovation. Its research centres include the Centre for Business Analytics in Practice, the Centre of Digital Economy, and the Centre for Social Innovation Management. The School also has a strong track record of entrepreneurship and enterprise.

What you will study
This degree in business analytics aims to take your analytics career to the next level and develop your ability to support and make decisions using big data confidently.

You'll master the art of descriptive, predictive, and prescriptive analytics, empowering you to unravel complex business dilemmas with ease. You will learn and apply a range of techniques and tools to analyse data related to a range of diverse business operations contexts.

Develop analytical skills employers seek: You’ll gain a deep and thorough understanding of quantitative analytical methodologies and learn through hands-on experience with a range of decision-making software and data management tools. You'll acquire the skills to decipher data-led insights and optimise businesses to their full potential.

Develop problem-solving skills: Your studies will focus on three major areas:

• Analysing business data

• Using data to solve business challenges

• Making data-driven business decisions.

On this course, you’ll learn how to apply new knowledge and demonstrate your skills prowess through practical problem-solving challenges.

Learn how to become a critical thinker: You’ll gain the ability to independently evaluate critical approaches and techniques relevant to business analytics. You'll learn how to relate existing knowledge structures and methodologies to analytical business challenges.

Learn how to manage analytics projects: You'll master the skill of running data analytics projects, from assessing and analysing raw data to preparing visualisations, and concluding by optimally communicating your results effectively to a select audience.