BA Marketing will teach you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets. Expect to develop a solid grounding in the main management disciplines
With excellent links with professional bodies, our programme will help you to develop a high level of marketing knowledge and further your strategic thinking.
Our BA Marketing programme is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, and has CIM Employability Programme status. This confirms that our curriculum maps to the CIM’s Global Professional Marketing Frameworks.
This programme has continued to rise in important subject rankings including:
· A Global Top 100 position for the QS World Subject Rankings
· Top 10 position for the 2026 Guardian League Tables
· Top 10 in Russell Group position for Times Good University Guide 2026
· Top 5 in Russell Group for all themes for the National Student Survey 2025 (NSS)
During your studies, you will meet and work with local and national businesses to network and build your skills.
Explore specialist topics including branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy. Understand how to embed marketing ethics, CSR and sustainability into your practice.
Study a programme full of interesting and relevant content that highlights the important role marketing plays in business and society.
Our graduates are suited to roles in small and large organisations, including specialist marketing agencies.
In third year, you will complete a year-long graduate-level placement, providing valuable work experience and an opportunity to further enhance the skills and attributes sought after by top employers.
You can apply for placements with a large organisation or smaller company. You will be supported by university staff whilst on placement and complete related assessments in May.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2026.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
University of Liverpool has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
The University of Liverpool is committed to supporting talented applicants from all backgrounds to succeed. One of the ways we support students and fair access to higher education is through making reduced offers as part of our contextual admissions strategy, the Liverpool Scholars programme, Realising Opportunities national collaboration of universities and Sutton Trust Pathways. Additional consideration may be given to applicants with disrupted education or extenuating circumstances.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
uition fees for Home undergraduates
If this is your first degree and you are a Home student applying for entry in 2026, you do not have to pay your fees upfront. Instead, you can take out a tuition fee loan which is paid straight to the University. This is available to most students, no matter what their household income.
For UK students applying for 2026 entry the Tuition Fees are £9,790.
Check tuition fees for our undergraduate degrees. Select a course and go to the fees and funding section on the course page: Https://www.liverpool.ac.uk/paying-for-your-studies/
Some of our programmes charge less than the full £9,790 fee:
• Foundation programmes: the fee for the foundation year of specified programmes at Carmel College
• Programmes with a Foundation element: Psychology BSc (Hons) (2+2 programme with Foundation element) is run in collaboration with Wirral Metropolitan College.
• Programmes with a year in industry or a year abroad:
Some programmes which include compulsory fieldwork or additional elements such as the Pilots Licence in Aerospace Engineering may incur additional costs. Where this is the case, those costs will be outlined at on-campus events such as the University Open Days or Post Application Visit Days
For further information please see: https://www.liverpool.ac.uk/study/fees-and-funding/tuition-fees/
Phone:0151 794 5927
Email:ugrecruitment@liverpool.ac.uk
Phone:0151 794 5927
The Foundation Building
765 Brownlow Hill
Liverpool
L69 7ZX
At University of Liverpool
