Music Marketing

Whether you’re a music-loving marketer wanting to break into the industry or a musician aiming to chart your singles, our Music Marketing degree will give you the toolkit and experience to develop audience and fan communities through smart and innovative marketing. Across this three-year degree, accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), you’ll learn groundbreaking music marketing techniques to help you dominate your niche, while exploring the intricacies of today’s artist/fan communities and tomorrow’s developing trends.

In an industry where more than 120,000 tracks flood Spotify daily, getting noticed is the ultimate challenge. Designed for the next generation of music executives, ICMP’s BA Music Marketing degree will see you immerse yourself in a hands-on cutting-edge curriculum delivered by esteemed ICMP tutors – all leading music and marketing executives in their own right. With regular exclusive guest lectures and networking events, you’ll step into the world of music marketing in style across this exciting ahead-of-its-time course.

This degree blends academic, theoretical and practical learning, and encourages a truly global perspective. You’ll create effective marketing strategies, developing a strong understanding of how to build an audience, maximise reach, and gain exposure and traction across international markets.

You’ll work on real-world music marketing briefs and campaigns for clients as you build a robust marketing portfolio and explore everything from entrepreneurial skills and video production to market research, artist development and label management. You’ll be supported in your music marketing career by both our ICMP marketing tutors and the exceptional ICMP Careers team. Plus, as an ICMP student, you’ll have access to our high-tech music facilities outside of class hours, empowering you to explore any path you’d like your music career to take, either as an artist, marketer or entrepreneur.

This cutting-edge degree will give you the tools and experience to work in a range of music marketing areas, from digital campaign management and social media content creation, to public relations and even podcasting. You’ll also get hands-on to elevate your digital marketing skills by exploring video and audio production and graphic design, with all course students receiving a free subscription to Canva Premium.

You’ll thrive in ICMP’s highly creative environment, where you’ll collaborate with fellow students to create effective marketing campaigns, using ICMP’s rich talent pool as inspiration. You’ll also have the opportunity to take part in real-world pitching experiences and complete music marketing work experience in return for course credits. For your final project, you’ll craft a go-to-market strategy for a product or artist of your choice, delving into the world of music marketing in full stereo technicolour.

WHY STUDY AT ICMP?
At ICMP, we know that succeeding in the creative industry is about more than talent; you need to understand everything from marketing and business management to how you can innovate, disrupt and grow in a crowded market. As London’s leading music educator, we have global industry connections and state-of-the-art facilities, giving you access to valuable contacts and opportunities you won’t find anywhere else. And we’ll use those contacts to help you find industry experience, internships, and employment - or if you’re trying to get established as a musician, we’ll help you seek performance opportunities and showcase your work.

At the end of your time with us, you’ll graduate as a confident marketing professional, ready to enter the music industry in a range of vibrant roles, whether at a record label, radio station, music tech company, music festival or somewhere else entirely.

Course Modules

Year 1 (Level 4)

• Music Industry Essentials

• Introduction To Marketing

• Communication And Content Creation

• Music Entrepreneurship

• Market Research

• Music Marketing & Release Strategies

Year 2 (Level 5)

• Talent Management & Artist Development

• Marketing Communications

• Video And Audio Production For Content Creators

• Marketing For Events And Festivals

• Marketing Strategy & Campaign Planning

• Music Rights And Entertainment Law

Year 3 (Level 6)

• International Music Marketing

• Consumer Behaviour

• Storytelling For Global Audiences

• Final Project

• Brand Development & Management (Optional)

• Industry Experience (Optional)

https://www.icmp.ac.uk/course/ba-hons-music-marketing

Assessment activities will include, but are not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.