Fashion Promotion

Do you want to learn how to create a fashion magazine, plan a digital marketing campaign, style and direct and photoshoot, or launch a brand?

BA (Hons) Fashion Promotion at the University of South Wales teaches you the fundamentals of creative fashion marketing, and specialises in teaching the practical skills, knowledge and theory to enable students to create innovative, creative work through words, images and experiences.

The course enables self-motivated students to develop commercial and conceptual approaches to explore a broad range of techniques in graphics, branding, trend forecasting, consumer behaviour, styling, video, photography, public relations, cultural studies, and creative marketing strategy.

Modules and live briefs are developed hand in hand with expert professionals to ensure the content and teaching is on point and responds to challenges faced by the fashion industry today.

Graduates have launched their careers at House of Sunny, Harper’s Bazaar, Tank Magazine, BBC Wardrobe Department, Bricks Magazine, Topshop, John Lewis and Orwell + Austin, whilst others have carved out enterprising careers as freelancers, business start-ups and with independent brands.

Typical Career Paths Include; Content Creator, Fashion Marketer, Social Media Strategist, Public Relations, Fashion Stylist, Graphics / Branding, Visual Merchandising, Entrepreneur, Further Study e.g. MA, MSc.

The course is designed to take you on a progressive learning journey that begins with an introduction to the fundamentals of Fashion Promotion.

During the first year, you will learn how to decipher briefs, and why good research unlocks the door to creativity. The modules are 100% coursework and blend research, theory and creative practice. This provides learners to explore their ideas from an academic platform.

The second-year focusses on developing commercial awareness and professional skills through undertaking short term work placement or a live brief. The power of word and image are explored at a deeper and more complex level via two key modules: Digital Content Creation and Fashion Media PR.

The final year provides an opportunity to create a body of work that reflects your chosen area of interest. Dissertations are offered in written or video formats which we believe give students a modern approach to this traditional academic requirement. The final major project focusses on your personal area of interest and expertise through a highly creative, industry-standard project which demonstrates your knowledge, skills and ability to potential employers.

Assessment is 100% coursework. There is a mixture of structured peer-assessment and group-based assessment based upon performance and self-assessment allowing reflective opportunities. The mix of assignments includes practical investigation through studio, workshop and group activities, case study investigations and follow-up investigations after industrial visits and projects. All assessments are underpinned by key theories and academic research.