Sports Media Production

Explore the fast-paced world of Sports Media Production across all types of media on this hands-on, industry-focused course.

• Hands-on learning – you won't just talk about production and broadcasting, you’ll be doing it, alongside the professionals.

• High-spec facilities – industry-standard TV studio, outside broadcasting, gallery and a wide selection of equipment and resources.

• Expert knowledge – you’ll be taught by specialists with industry experience and access to sports networks.

Created by practising sports media producers and educators, with contributions from broadcasters and sporting champions, our Sports Media Production course equips you with skills in one of the fastest growing sectors of the creative economy. You'll learn powerful and longstanding sports broadcasting techniques as well as more contemporary immersive and interactive formats – such as e-sports, social media and podcasting – that use digital technology creatively.

With cutting-edge facilities at our campuses in Bath, and working in partnership with local, regional and national sporting organisations, this distinctive course will nurture your career aspirations, with professional guidance offered through regular contact with sport and industry practitioners. We explore the ethos of the UK’s sporting culture – one that is diverse, rich, and an integral part of the nation’s social history. You'll gain an understanding of sports media production that is sophisticated, inclusive and ethical.

You'll graduate with the knowledge and skills you’ll need to become part of the next generation of creatives, producers, content developers, leaders, entrepreneurs and managers in sports media production. This sector attracts millions of spectators internationally, across a diverse range of media platforms.

Course Modules

Course structure - year one
Alongside an introduction to sports journalism and studio-based sports production, you'll be trained in the elements of shooting and editing sport. You’ll also explore key concepts including critical thinking and analysis, digital creativity and content development. Questions around commissioning, management, leadership and inclusivity, along with an understanding of communication platforms and methods, will also inform your learning.

Course structure - year two
You'll be introduced to a wider range of sport production practices including outside broadcasting, sports presentation, commentary and interviewing skills. You'll also be introduced to the ethical and legal aspects of sport production. Optional modules give you the chance to develop one or more specialisms, such as e-sports, podcasting, sports documentaries, social media or digital marketing.

Course structure - year three
Your final year culminates in a year-long, specialist project, which will form your portfolio. You'll apply all that you've learned to nurture your professional aspirations, and be guided by regular contact with sport and industry practitioners. A range of optional modules will provide further opportunities to specialise, with options including outside broadcasting, studio broadcasting, radio sports, editing and graphics.

Professional Placement Year

A Professional Placement Year (PPY), traditionally known as a sandwich year, is where you undertake a period of work with an external organisation for between 9-13 months. The placement occurs between your second and final years of undergraduate study. You can engage in multiple placements to make up the total time and are required to source the placement(s) yourself, with support from the Careers team.