International Marketing Management (Taught)

This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.

You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.

The course has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with cross-cultural experience and the skills required to work in the worldwide business environment.

Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.

This diversity enables you to develop a broad range of skills as preparation for professional life.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing