Digital Marketing

This is a Connected Degree

Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course.

Overview

Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree.

You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate.

Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.

You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development.

If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club.

You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry.

Course highlights

• Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree

• Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools

• Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing

• Work with real clients on live briefs as part of your assessments and in our marketing consultancy module

• Apply your learning and increase your employability with a paid placement year

• Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner

Careers and opportunities

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.

Previous graduates of this course have got jobs such as:

• digital engagement manager

• campaign assistant

• marketing assistant

• paid social senior account executive

• commercial marketing executive

• digital marketer

Graduates of this course have gone on to work for companies such as:

• Awin Global Marketing

• Merlin Entertainment

• IBM

• Cineworld

• Virgin Active

• Zoopla

You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.

Whatever career path you choose our Careers and Employability service will help you. You'll have their support for 5 years after you graduate.

Course Modules

The University of Portsmouth is passionate about creating career-focused modules that do more than support your studies, they empower your academic journey and prepare you for what comes next.

We design modules that have:

• Clear themes and skills development as you progress through each year
• Assessments that feel meaningful, often based on real-world tasks rather than isolated exams
• Career-enhancing opportunities such as placements, live projects, enterprise and volunteering

For a full list of the modules you will study on this course, please visit the link to the course page.

https://www.port.ac.uk/study/courses/undergraduate/ba-hons-digital-marketing#modules

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business
• Chartered Institute of Marketing
• Digital Marketing Institute