Marketing

Understand the key concepts in modern marketing
Prepare for your career in marketing
Our Chartered Institute of Marketing (CIM) accredited BA (Hons) Marketing course combines academic theory with commercial application giving insight into the role marketing plays in growing organisations and audiences, whilst teaching the practical skills needed for career success.

Work with real-world clients
With a strong emphasis on preparing our students for contemporary marketing roles we offer the opportunity to work with clients and apply your skills and knowledge to real-life scenarios.

Explore the fundamental aspects of contemporary marketing
You will explore the psychology of consumer behaviour, learn how to create and manage a successful brand and design creative campaigns. With modules covering innovation in digital marketing and the use of social media, our graduates are well prepared for a career in the modern marketing environment.

Students will finish their degree with an in-depth understanding of global strategic marketing ready to pursue a career in any industry that they choose.

Accreditation
Our BA (Hons) Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means you can earn a professionally recognised qualification alongside your degree and be exempt from some CIM module exams on the Certificate in Professional Marketing.

On this course you will:
Complete live projects with real clients and organisations.
Learn from industry experienced lecturers and guest speakers.
Complete a 20-week part-time placement within an organisation, gaining vital work experience in a marketing role.
Develop a range of valuable intellectual and practical skills essential to success in a modern marketing environment.
Have the option to complete a 1-year placement either in the UK or abroad.

Course Modules

Learn the principles of marketing and work with real clients from year one

Year One
In your first year you will study the modern marketing mix to give you a solid overview of marketing and develop your skills in solving marketing problems. Alongside a broad range of business subjects, you will also be introduced to consumer psychology, understanding consumer attitudes, beliefs and motivations.

Year Two
In your second year, you will learn essential digital marketing techniques and how to create successful social media campaigns. You will also explore to world of branding and marketing communications.

You will also begin to focus on your own employability and career preparation, with modules aimed at developing your professional experience and skills ready for the workplace.

Year Three
In your third year you will study marketing strategy and learn the skills required to work in a global marketing environment. You will also examine key contemporary marketing issues, preparing you for your future career in any industry that you choose.

All third-year students will complete a 20-week part-time placement within an organisation.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing