Digital Marketing (Taught)
- MSc
- 1 Years
- Full-time
- September 2026
- Postgraduate
- Jubilee Campus
Course summary
Our Digital Marketing MSc gives you the core knowledge and skills required to excel in high-level digital marketing positions, which are among the top ten fastest-growing job titles and span many industrial sectors, so you will have far-reaching career options.
The course is taught in collaboration with digital marketing agencies. The modules cover the essential analytical and creative elements required by professional digital marketers and will allow you to adapt to the fast-changing digital marketing environment. You will be working on key platforms, real-life case studies, and will gain a strong theoretical foundation to inform decision-making in big data environments.
This is a conversion course that is not designed for students with an extensive background in marketing. However, students with some marketing background can benefit from the specialised modules in semester two.
Modules
Consumer Behaviour and Analytics
Marketing Management in the Digital Economy
Digital Marketing Strategy
Semester two
Please note: teaching in semester two follows a blocked delivery format, i.e., each module will be covered within three weeks, followed by an assessment week (all coursework).
Generating Customer Insights and Analytics
Digital Marketing Communication
Digital Customer Experience and Applications
Assessment method
Lectures, Workshops, Seminars, Group study
Digital professional skills certifications
We offer the opportunity for you to take industry-recognised Microsoft and SAP certifications alongside your degree programme. This will enhance your digital capability, differentiate your CV and help you stand out to future employers. Find out more on our digital professional skills website.
Entry requirements
Home:
Undergraduate degree
Undergraduate degree 2:1 (or international equivalent) in Business, Management, Economics, Psychology, Media and Communications.
Additional information
Applications from students who have studied in other disciplines will be considered on a case-by-case basis, with preference given to applicants with prior study in the fields of Art and Design, Computer Science, Engineering, and English studies (focused on linguistics, literature, creative and scientific writing, and critical thinking). Evidence of practical experience in Digital Marketing may be considered alongside undergraduate study at the required level.
This is a conversion course which is not designed for students with an extensive background in marketing. If your undergraduate degree contains a high number of modules with a marketing focus, please be aware that it is likely there will be an overlap with your prior study and your application may be unsuccessful. This should be carefully considered before applying.
Undergraduate degree
Undergraduate degree 2:1 (or international equivalent) in Business, Management, Economics, Psychology, Media and Communications.
International and EU equivalents
We accept a wide range of qualifications from all over the world.
For information on entry requirements from your country, see our country pages.
Additional information
Applications from students who have studied in other disciplines will be considered on a case-by-case basis, with preference given to applicants with prior study in the fields of Art and Design, Computer Science, Engineering, and English studies (focused on linguistics, literature, creative and scientific writing, and critical thinking). Evidence of practical experience in Digital Marketing may be considered alongside undergraduate study at the required level.
This is a conversion course which is not designed for students with an extensive background in marketing. If your undergraduate degree contains a high number of modules with a marketing focus, please be aware that it is likely there will be an overlap with your prior study and your application may be unsuccessful. This should be carefully considered before applying.
IELTS
6.5 (no less than 6.0 in each element)
English language requirements
As well as IELTS (listed above), we also accept other English language qualifications. This includes TOEFL iBT, Pearson PTE, GCSE, IB and O level English.
Alternative qualifications
We recognise that applicants have a variety of experiences and follow different pathways to postgraduate study.
We treat all applicants with alternative qualifications on an individual basis. We may also consider relevant work experience.
If you are unsure whether your qualifications or work experience are relevant, contact us.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
Our postgraduate taught application fee for 2026 entry is now £0.00 (free).
https://www.nottingham.ac.uk/pgstudy/how-to-apply/taught.aspx
Related courses
At University of Nottingham