Strategic Marketing (Taught)

In an evolving digital landscape, businesses face greater competition and changing consumer preferences. Organisations need professional marketers who can interpret complex data and make strategic decisions.

Our MSc will prepare you to drive competitive marketing strategies. You’ll learn innovative, evidence-based techniques. We’ll also teach you sustainable practices that can be used to foster business growth.

You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation. We also have established industry connections, inspiring facilities and enhanced careers support.

By studying at Sussex, you will:

• explore theories, concepts, models and techniques to develop marketing in a global environment

• gain insights into the world of marketing, including ethical and social perspectives

• study core areas including marketing strategy, market research, brand management and buyer behaviour

• develop essential skills to measure success and improve decision-making through advanced marketing analytics

• learn how to navigate the challenges of socially responsible marketing decisions

• understand the role of marketing in influencing sustainable behaviour.

When you graduate, you’ll be ready to innovate within global organisations. Or you could launch your own company. You could also work in areas ranging from advertising and digital marketing, to brand management and market research.

Guaranteed internship
Give your career a head start and gain real-world experience with our Guaranteed Internship Scheme.

Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

About the University of Sussex Business School

Our work draws on management, economics, science, technology and innovation studies, to make an impact on the future of people and institutions the world over. We study the issues that matter, in order to transform our world and your future. Our expertise puts you at the forefront of our research, helping you make an impact on policy, practice and people.

Social responsibility and sustainability are important to us. We incorporate the seven Principles for Responsible Management into our teaching and research.

Location

Study on our beautiful green campus on the edge of the South Downs National Park and just minutes from the vibrant seaside city of Brighton & Hove. We’re near to Gatwick airport and just over an hour from London.

Please check our website for the modules running in the academic year 2026/27.