Digital Marketing

This course title has been changed from Marketing with Digital BSc to Digital Marketing BSc, to better reflect the analytical, evidence-based, and professional skills developed throughout the course. The new title aligns more closely with industry expectations, giving you more well-rounded digital marketing knowledge and skills.

Lead in digital marketing
Marketing is an applied, industry‑driven discipline at the heart of organisational success, constantly moving to meet the demands of a fast‑changing world. Digital innovation has transformed the marketing landscape, creating a growing demand for graduates who understand the power of digital tools, data analytics and performance measurement. This degree has been purposefully designed to place marketing within a rich social‑science framework while equipping you with the practical skills needed to thrive in a dynamic, data‑driven and digitally focused world.

This course is incredibly hands-on and focused on your future employability. Our location in central London gives you direct access to one of the world’s most dynamic business and creative hubs, which you’ll make the most of through industry guest lectures, company visits, field trips, and careers fairs that reflect the diversity of major employers headquartered in London, all while learning from leading experts in marketing.

The needs of industry factor heavily into the course curriculum as well, from our accreditation from the Chartered Institute of Marketing, a globally recognised mark of quality that ensures our course content is up-to-date and relevant, to the live briefs you’ll work on in lectures. You’ll get real-world experience from the very start at LSBU, helping you build an impressive portfolio, strong industry links and the kind of diverse and agile skillset needed to succeed in today’s marketing world.

We connect with marketing professionals from some of the most innovative and exciting brands around such as luxury ski-wear brand, Bogner, Hootsuite, Greenpeace and even Mintel and BYBV, allowing you to explore the opportunities with AI. These connections are key to your professional development, as not only will they help you build contacts outside of the university, but they will give you access to guest speakers and even opportunities to work on live projects with these brands.

Past students have worked closely with our connections at Bogner, working to a professional brief, students conducted in-depth digital audits, competitor analyses, and audience research to understand each brand’s market position and customer base. They then built detailed strategies with clearly defined SMART objectives, recommending targeted tactics such as social media campaigns, influencer partnerships, website enhancements, email marketing workflows, and paid media strategies.

You’ll have further options to enhance your employability as well, all while building out your skillset using Hootsuite, Wix and other industry data tools. You can take on consultancy projects in the LSBU Business School Business Solution Centre, or by taking on optional placements and internships. Past students have landed placements with the likes of Disney, Amazon, Google, Samsung, InterEx Group, WeAreWaterloo, CABI, BOCCHI and Tropenao Media Group, in roles such as Commercial Manager, Senior Digital Marketing Executive and Digital Marketer.

Take the first step towards an exciting career that can take you across industries, borders and job roles, and thrive in the digital age. Apply today.

Year 1
Principles of Marketing
Marketing in a Digital World
Finance and the Economy
The Discovery Project
Management and Organisations
Data for Decision Making

Year 2
Understanding the Consumer
Your Marketing Career
Integrated Contemporary Communications
Marketing Research and Digital Analysis
Marketing the Consumer Experience
Plus one option from:
Media Relations
The Digital Economy
Fundamentals of Project Management

Year 3
Global Marketing in the Digital Era
Managing Products and Brands
Marketing and Digital Strategy and Planning
Applied Project
Plus one option from:
Strategic Marketing Channels
Social Responsibility and Ethics
Contemporary Issues in Digital Marketing
Volunteering