Digital Marketing | University of East Anglia UEA

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Course summary

Overview
Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape.

Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications.

You’ll gain the skills to identify, evaluate, and implement effective digital marketing strategies whilst learning how to collaborate across diverse business areas. No prior marketing study or work experience is required, as the course introduces essential concepts before progressing to advanced topics. If you already have a marketing background, this digital marketing Master’s will challenge you to elevate your expertise and take your skills to the next level.

Over 12 months of intensive study, you’ll dive into the latest digital marketing theories, concepts, and techniques, developing strong analytical skills. You’ll tackle business challenges from a global perspective, learning from our world-class international lecturers and collaborating with a diverse, talented student community.

This course offers a strong foundation for success in digital marketing—perfect if you’re running your own business, supporting a family enterprise, or looking to accelerate your professional growth. You’ll graduate ready to make an impact on the global stage, fully equipped for a rewarding and influential career.

Disclaimer
Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk

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Discover what it's like to study Digital Marketing at University of East Anglia UEA: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

Alena
University of East Anglia UEA
Biological Sciences
Hi, my name's Alena. I'm a second year student studying Biological Sciences at UEA. I'm loving my time here at university and can't believe it's going by so fast already!
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Beth
University of East Anglia UEA
Art History and World Art Studies
In the future I don't know exactly what I want to do but I would like to work in a museum or with conservation. I am currently completing my study abroad in Ghent, Belgium and it has been one of the best opportunities of my life, I have been able to meet people from all across the world and study new and interesting classes. I love crafts, museums and the gym.
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Aimée
University of East Anglia UEA
Liberal Arts
Hi! I'm Aimée, a 4th year Liberal Arts with a Year Abroad student at UEA. I would be happy to answer any questions you have about the uni, my studies, student life or anything else. :)
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Annabelle
University of East Anglia UEA
Global Development
I’m a mature student studying global development with anthropology with a placement year. I have completed a foundation year and I’m currently in my 2nd year of my degree! I love going out to eat in Norwich, going for cocktails, driving to the beach and charity shopping.
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Daisy
University of East Anglia UEA
American Studies
Hi! I'm really interested in the history of American music and how it has shaped, and been shaped by, American culture over time. I also love twentieth century and modern American literature. I started at UEA when I was 22 and I'm so happy I made the decision to come to UEA as a mature student, I'm loving my course and spent a semester studying at a college in Vermont this year! Norwich is a great city and I'm happy to answer any questions you might have about living here!
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Dhara
University of East Anglia UEA
Literature and Creative Writing
Hi! I'm Dhara, I’m in my third year at UEA and I study English Literature and Creative Writing, having transferred degrees from Psychology. I’m also a student ambassador, student content creator and student of colour ambassador! I'm interested in all things sports, books and creative writing, in particular, historical fiction and fantasy. I also do Taekwondo, having been the Vice-President, Publicity Officer and First Year Representative in my first and second years. Feel free to ask me any questions about my degree, student life, societies/clubs, part time jobs at UEA, advice on starting university and more!
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Ayesha
University of East Anglia UEA
Medicine
I enjoy developing myself as a student, learning new skills and interacting with people. A favorite pastime of mine is reading, especially thrillers but I'm open to other genres as well. I'm originally from India, specifically from Lucknow, the city of Nawabs (and Tunday kababs), and relish trying new foods and connecting with people from different cultures through their traditions :) Having grown up in Jeddah, Saudi Arabia, that is the place I call home. The links I have to all these different places has given me a broader worldview, and allowed me to experience life from a different lens.
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Alfie
University of East Anglia UEA
Biochemistry
My future plans involve working in a lab to progress research in genetic diseases that affect the immune system. This comes from a place of personal interest because I had a chronic genetic disease but am now cured and wish to help on this front by getting into research.
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Albert
University of East Anglia UEA
Medicine
I'm Albert, a second year medical student at UEA from Vietnam. Outside of academia, I enjoy cycling, playing musical instruments, and walking in nature.
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Alexandra
University of East Anglia UEA
Drama
Hi, I'm Alexandra and I'm a 2nd year Drama and Creative Writing undergraduate student at UEA. I'm Spanish/Bolivian but have lived most of my life in Bolivia. As someone with a passion for stage and screen, I chose the Drama and Creative Writing course at UEA to develop and acquire more skills that would allow me to succeed in my career path. I am particularly passionate about scriptwriting, acting and filmmaking, so in the future, I hope I can dedicate myself to all of them. I was previously studying graphic design in Bolivia, but I decided to apply to UEA to pursue my goals; however, I still dedicate some time to it because I love it. I also enjoy photography (especially nature photography), drawing and painting, writing and dancing.
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Amelia
University of East Anglia UEA
Global Development
Hi! I’m Amelia, a second year undergraduate Global Development student at UEA, and the president of Devsoc. Being from Norwich, I know all the best spots, both on-campus and in the city! I would be happy to answer any questions about student life, Global Development, accommodation, campus amenities, Norwich, or anything else :)
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Benjamina Efua
University of East Anglia UEA
Art History and World Art Studies
Before starting my PhD I was working in the museum sector, in collections management. I am passionate about heritage and culture, and after graduating I would like to go back to this field.
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