Sports Media and Communications

Manchester’s definitely sports obsessed! With so much going on, it’s got to be the most exciting place to study a Sports Media and Communications degree.

Working closely with big-name sports partners, including Manchester United, and Lancashire Cricket Club, we’ve designed a course that gives you the skills the industry needs.

Our 3-year BA (Hons) Sports Media and Communications degree will give you a firm foundation in media production, communication technologies and an understanding of social, cultural and political considerations.

You’ll get to grips with marketing and PR, work on visual communication and content creation, storytelling in the digital world, and build practical media skills using cameras, audio equipment, and Adobe editing software.

If you’re looking for a sports media degree in Manchester, check out our BA (Hons) Sports Media and Communications and unlock your greatness at UA92.

A Sports Media and Communications degree will give you a running start in the sports media industry, whether you’re keen to go into broadcast, press, marketing, advertising or public relations.

As a graduate, you will be suitable for a diverse range of roles such as advertising executive, content creator, social media manager, PR and influencer executive, communications officer, press officer, publicist or partnerships manager.

Our high-profile partners, unique connections and lively locations all come together to create a springboard to success, whatever your goal.

Alongside your course modules, you will engage with the 92 Programme, which is built into every degree and tailored to each subject area.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

Through taught sessions, immersive experiences and coaching, you will build confidence, resilience, wellness, self-reflection and professionalism, skills designed to support your future success.

Level 5 Modules

Module 1 - Politics, Power and Communication

You’ll critically interrogate how media communications are bound up with forms of political, economic, social and cultural power. You’ll explore how transnational corporations use emerging technologies to exert influence and understand how political power is reinforced and challenged through different media forms.

Module 2 - Media Narratives

You’ll explore how to communicate stories in an online non-linear environment, examine digital narratives and learn how to create stories using different narrative structures and understand how digital technologies, immersive media and interactivity, have reconfigured media experiences and the news.

Module 3 - Audio and Video Production

You’ll further develop your video and audio production skills; working to create sophisticated media artefacts for commercial clients. Using communication and research skills you will produce commercial content from concept to delivery.

Module 4 - Integrated Sports Marketing Communication

You’ll explore the importance of market research, product design, promotion, corporate identity, and customer feedback loops in professional sports and media industries. You’ll develop an understanding of the key role digital media plays and further enhance your creative skills in order to respond to professional situations.

Level 6 Modules

Module 1 - Media Law and Ethics

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the media industries. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Module 2 - Advanced Marketing and Communication Techniques

You’ll further refine your creative skills by responding to professional marketing briefs. You’ll advance your research, communication, and presentation techniques by creating well-designed and appropriate responses to the brief.

Module 3 - Sports Media and Communications: Professional Practices

You’ll look at case studies of different media and communication roles; developing a personal career plan and identifying the key skills and experience required. You’ll engage in practical media work, showcase your skills, and present your work in a professional context.

Module 4 - Final Project

You'll complete a project on a relevant subject area, relating to your desired area of expertise, demonstrating your research, problem-solving, and practical skills.

Level 4 Modules

Module 1 - Media, Technology and Culture

You’ll reflect on your own media usage, explore how rapid changes in information and communication technologies shape other social, economic and cultural transformations, and consider issues of media production, dissemination and reception.

Module 2 - Communication Techniques and Creating Content

You’ll explore a range of visual and audio storytelling techniques to produce content and showcase your work.

Module 3 - Media Production

You’ll develop your practical media skills; working individually and collectively using different digital tools (including cameras, audio equipment, editing software), and learn to display your work online in a professional context.

Module 4 - Sports Media and Public Relations

You’ll explore how different sports organisations use media and communications tools to create forms of individual and collective persuasion. You’ll be introduced to the different communication techniques and how they are used professionally and create media artefacts that respond to a specific brief.