Marketing and Strategy (Taught)

MSc Marketing and Strategy gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 9th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2024), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles

Our MSc Marketing & Strategy course combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.

Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.

If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

Skills from this degree

• Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines

• Gain a real-life industry perspective from regular guest speakers and case studies

• Become a specialist in Marketing, Strategy, or both

• Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.

This information is applicable for 2026 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply.