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Digital Marketing

  • BSc (Hons)
  • 4 Years
  • Sandwich
  • 14/09/2026
  • Undergraduate
Main Site
More about Aston University, Birmingham

Course options

2026-2027
Apply

Course summary

Launch your digital marketing career with industry skills, real-world experience, and professional qualifications.

Course description

The BSc Digital Marketing programme at Aston University equips you with the knowledge and practical skills needed to thrive in a fast-paced world of digital marketing. Blending core marketing theory with industry standard digital tools, this programme will cover areas such as Content Marketing, User Experience, Social Media, Digital Analytics and Influencer Marketing.

You will develop strong analytical, communication, and strategic decision-making skills, with a focus on innovation and ethical practice. The programme includes a compulsory placement year, offering valuable experience to enhance employability for a digital agency environment. With a balance of academic and practical application, this course prepares you to become an adaptable, forward-thinking marketer in a global digital economy. Whilst at university, you will have the opportunity to complete the CIM Certificate in Professional & Digital Marketing and will graduate with exemptions at Level 6.

Key course benefits

  • Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation

  • Professionally accredited – Throughout the programme the CIM Certificate in Professional & Digital Marketing will be embedded, with the option for you to achieve the professional qualification whilst studying

  • Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)

  • Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)

  • Top 100 in Europe - We've been ranked 17th in the UK and 97th in Europe (Financial Times European Business Schools ranking 2024)

  • Global Top 100 - Aston University was ranked among the top 100 universities worldwide for marketing (QS World University Rankings By Subject 2025)

Course details

Modules
For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/

Assessment method
For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/digital-marketing-bsc/

Ways to study this course

Campuses

  • Main Site

Study options

  • BSc (Hons) • Sandwich • 4 Years

Start dates

  • 14/09/2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N590
Institution code:
A80
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

Aston University, Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N590
Institution code:
A80
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - BBB - BBC

BBB: Standard offer // BBC: If the student is also presenting either Core Maths or Extended Project Qualification (EPQ) grade B // BBC: Contextual offer (Please see this webpage for more details - https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready)

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD - DDM

DDD: standard offer // DDM: If the student is also presenting either Core Maths or Extended Project Qualification (EPQ) grade B or: if the student is eligible for a Contextual offer (Please see this webpage for more details - https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready) The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three full A2 Levels.

Access to HE Diploma - D: 21 credits M: 24 credits

International Baccalaureate Diploma Programme - 31 points

5,5,5 in 3 Higher Level subjects

GCSE/National 4/National 5

GCSE English Language/Literature and GCSE Mathematics are required at minimum grade C/4.

T Level - D

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course.

Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Aston Ready is our contextual offer scheme that could reduce your undergraduate offer by one or two grades. Assessed at the point of application, there are no additional forms to fill in. Details of eligibility criteria can be found on our website.

Learn more on the Aston University, Birmingham website

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
England£9790Year 1
Northern Ireland£9790Year 1
Scotland£9790Year 1
Wales£9790Year 1
International£23500Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

*On 20 October 2025, the Government announced that tuition fees in England for Home students will be increased annually in line with inflation, starting in 2026. The Government have since confirmed that it intends to determine the inflation-linked increase using the Retail Price Index, although this is subject to parliamentary approval. According to the Department for Education’s Policy Paper published on 26 November, the annual tuition fee for the Programme commencing in the academic year 2026/7 is expected to be £9,790, subject to parliamentary approval. If you are holding an offer at Aston, when the annual tuition fee for your Programme for the 2026/27 academic year has been confirmed, we will write to update you. We will also provide as much information as we can about the inflation-linked increase in tuition fees for future academic years. The duration of your programme is set out at the top of this webpage and you will be responsible for the payment of an annual tuition fee in each of these years. The University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (https://www.aston.ac.uk/sites/default/files/2025-11/aston_university_undergraduate_terms_of_enrolment_20262027.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. This means that your total tuition fee may be higher than stated above. An increase in fees will allow the University to cover the increased costs of delivering the course and ensure it is able to maintain high standards of education and facilities.
**For international fee payers, the University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (https://www.aston.ac.uk/sites/default/files/2025-11/aston_university_undergraduate_terms_of_enrolment_20262027.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. Please visit our website for more detailed information.

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