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Psychology of Fashion

  • Bachelor of Science (with Honours)
  • 3 to 4 years
  • Full-Time
  • 27 September 2027
  • Undergraduate
London College of Fashion
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Course options

2026-20272027-2028
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Course summary

Learn psychological theories, concepts and methods of enquiry and apply them to the fashion industry, allowing you to tackle real business challenges.

What can you expect?
BSc (Hons) Psychology of Fashion, breaks new ground by applying psychological science in the context of fashion to enable an evidence-based understanding of human behaviour across the broad spectrum of the fashion industry.

  • Consumer behaviour: Deep dive into the psychological factors that drive consumer behaviour, exploring how emotions, identity, and social influence shape fashion choices.

  • Unique: Gain an understanding of how psychological principles influence fashion marketing, retail strategies, and product development, preparing you for careers in fashion branding and marketing, in this one-of-a-kind course.

  • Employability: Gain a distinctive edge with a broad knowledge of both fashion business and the biological bases of behaviour. Psychology can be applied in all contexts across the fashion industries and beyond.

  • British Psychological Society accreditation: Our course content is aligned with the British Psychological Society (BPS) core areas and is accredited by the BPS. This brings recognition of the high level of professional skills students on this course can demonstrate.

  • Research skills: Develop strong research skills, analysing consumer attitudes and behaviours through qualitative and quantitative methods to predict future fashion trends.

Students join the four year version of this course with an optional Diploma/Placement Year and can opt into the three year version whilst at UAL.

About London College of Fashion
Studying at London College of Fashion, UAL, will immerse you in the global fashion industry.

Everything we do is focussed on this powerhouse industry and we offer courses that cover all areas of fashion, including design, media, communication and business. We are a global leader in fashion education and our home in London allows you to tap into the industry opportunities on offer across the capital. You’ll learn from experts in their field with a wealth of professional experience and we’ll prepare you for life after graduation as well, with employability support, live industry briefs, guest speakers and more.

Through teaching, research and collaboration, we’ll prepare you for shaping the fashion industry of the future.

This course is not accepting applications for deferred entry.

Ways to study this course

Campuses

  • London College of Fashion

Study options

  • Bachelor of Science (with Honours) • Full-Time • 3 to 4 Years

Start dates

  • 27 September 2027

Apply by
13 January 2027

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
C800
Institution code:
U65
Campus name:
London College of Fashion
Points of Entry:
Year 1

University of the Arts London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
13 January 2027

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
C800
Institution code:
U65
Campus name:
London College of Fashion

Points of entry

The following entry points are available for this course:

  • Year 1

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Entry requirements

Typical qualification requirements

A level

120 UCAS Points from A Levels, including an A level in Psychology at C or above where taken

UCAS Tariff

120 UCAS tariff points from one or a combination of accepted full level 3 qualifications

Access to HE Diploma

Access Diploma or 120 new UCAS tariff points from the Access to HE Diploma

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

Distinction, Distinction, Merit at BTEC Extended Diploma (preferred subjects Art & Design)

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Tuition fees for 2027/28 are to be confirmed. Tuition Fees for entry in the previous year (2026 entry) can be found on the UAL Student Fees and Funding page at www.arts.ac.uk/study-at-ual/fees-and-funding/tuition-fees which is where the 2027 fees will be listed when available.

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