Sports Business and Sports Broadcasting

Degree Overview
Ideal for those seeking to work in the fast-growing, exciting sports broadcasting industry, this degree is designed for those aspiring for a career either in front of or behind the camera. Learning from UCFB’s experienced practitioners, this course will help you understand practices both on the field and in the studio.

With access to first-class equipment and inspiring facilities, as well as visits from industry professionals, students are equipped with the tools to succeed in this thriving sector.

Degree Content
Together sports business and sports broadcasting are one of the biggest businesses in the world, and it is impossible to imagine one without the other. You will gain an understanding of the diverse levels of both sports business and broadcasting, including commercial, event day and sponsorship revenues of rights management and audience profile. Techniques will also be studied for studio and outside recording technologies or match commentary, match reports, television presenting and interviews.

You will have the opportunity to work with broadcasting specialists to understand practices both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.

Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley

• Wembley Stadium

• Arch View House, First Way

UCFB Manchester Campus

• Exchange Quay

• Quay Plaza

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
This course is geared towards those who wish to pursue a career in broadcasting, in front of or behind the camera. Huge TV deals are now commonplace in professional football, with each Premier League match now valued at over £10 million. Sport business and broadcasting simply go together. Potential career opportunities upon graduation include match day commentator, videographer, producer, project coordinator, media manager and content creation manager.

Graduates of the BA (Hons) Sports Business and Sports Broadcasting degree have gone on to work in roles for organisations such as:

• Sky Sports – Studio Graphics Operator

• F1 – Production Assistant

• talkSPORT – Social Media Producer

• BBC Sport – Journalism Researcher

• Premier League – Presenter

UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.

Course Modules

First Year

• Industry Competencies (Mental Wealth)

• Understanding Sports Business

• Principles of Sports Broadcasting

• Sport, Media and Society

• The Business of Digital Media

• Broadcast Journalism

Second Year

• Industry Readiness (Mental Wealth)

• Visual Storytelling

• Media Law and Ethics

• Research Methods

• Audio Storytelling

• The Business of Broadcasting

Third Year

• Professional Project

• Documentary Storytelling

• Sports Commentary

• Industry Engagement (Mental Wealth)

• Digital Futures