Business Management and Marketing

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.

Why choose this course?

• Gain a competitive edge with our Professional and Academic Development Programme

• Option to undertake a work placement or entrepreneurship year

• Study abroad opportunities

• Study alongside innovative companies based in Keele Business School

• Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders

Interested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.

You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Course Modules

For a list of indicative modules please visit the course page on the Keele University website.