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Marketing

Course details
  • 2 Study options
  • Undergraduate
Course location
Main Site

Course summary

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 6% of business schools worldwide. It recognises our focus on excellence in all areas.

Why study BSc (Hons) Marketing at BU?

  • Gain industry experience and network through an optional minimum 30-week placement which can be completed anywhere in the world

  • Get industry ready from working on live marketing briefs for unit assessments

  • You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns

  • Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment

  • Within fifteen months of finishing the course, 90% of graduates were in employment or further study.

This course will provoke you to consider forward-thinking strategies and cutting-edge business practices. We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed decisions.

The accrediting bodies on our BSc (Hons) Marketing course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience.

  • Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide

  • BU has Strategic Partner status with the Chartered Institute of Marketing (CIM), which means you can gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing

  • Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.

Modules

Course Modules

Year 1 core units: Global Business Environment | Developing Management Competencies | Principles of Marketing | Fundamentals of Digital Marketing | Responsible Consumer Behaviour and Green Marketing | Customer Experience and Relationship Management

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • AACSB International
  • Institute of Data and Marketing

How to apply

Application codes

Institution code:
B50

This course may be available at alternative locations, please check if other course options are available.

Course options

Entry requirements

Typical qualification requirements

A level

112–128 UCAS tariff points (grades BBC–ABB) from a minimum of 2 A-levels.

T Level
M

Merit (120 UCAS tariff points).

UCAS Tariff
112-128

112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications.

Scottish Higher

112–128 UCAS tariff points (grades AABC–AAAB) from a minimum of four Scottish Highers.

GCSE/National 4/National 5

GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.

Scottish Advanced Higher

112–128 UCAS tariff points (grades CCD–BCC) from a minimum of two Scottish Advanced Highers.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
D*D

104 tariff points

Extended Project

We accept this qualification, but it must be accompanied by two A-level sized qualifications to meet the overall UCAS tariff.

OCR Cambridge Technical Diploma

104 tariff points

International Baccalaureate Diploma Programme
Offer: 28

28 to 31 points

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDM

112 tariff points

Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

OCR Cambridge Technical Extended Diploma
DMM

112 tariff points

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

OCR Cambridge Technical Subsidiary Diploma

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

OCR Cambridge Technical Introductory Diploma

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff.

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website.

Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.
Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, you can request a deferral by contacting our Admissions Team.

Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please contact our Future Students Enquiry Team for more information.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.

English language requirements

TestGradeAdditional details
IELTS (Academic)6.5If English is not your first language, you will need IELTS (Academic) 6.5 with a minimum of 6.0 in all components.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Please note that this information reflects historical entry requirements for UK 18-year-olds who pursued A-level and BTEC qualifications. Please see the relevant course page of our website for the most up-to-date details on this course’s entry requirements and selection methods. Our offer-making process is based on your potential to succeed on your chosen course and considers a range of factors.

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

This course may have Historical entry grades data available, please select a course option to view.

Course options

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear
England, Scotland, Wales, Northern Ireland, Channel Islands, Republic of Ireland, EU & InternationalTBC

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

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