Business Analytics

Why this course?

• Gain a competitive edge by tackling current challenges, learning the tools and methods used by professionals, alongside career support.
• Top 10 in the UK for student satisfaction in Business and Management (NSS 2024)
• Silver in the 2023 Teaching Excellence Framework (TEF) for delivering high quality teaching, learning and outcomes for its students

About the course

Turn data into insights that drive real business decisions.

Our BSc Business Analytics degree will give you the practical analytical skills needed to analyse, visualise, and interpret complex data through hands-on projects and real-world business challenges.

You will develop both technical proficiency and business insight, enabling you to analyse data effectively and translate findings into strategic and operational recommendations.

Through a hands-on, vocational approach, you will work with industry-standard tools, including SAS, Tableau, and Python, alongside applied skills in prompt engineering, LLM-based analytics, dashboarding, and visualisation. Learning is grounded in authentic business problems, case-based learning, and extensive computer-lab teaching, emphasising the interpretation, application, and communication of data to support business decisions.

Our partnership with the SAS Institute, will give you access to AI-enabled data management, statistical analysis, and business analytics tools. This partnership supports the development of flexible, future-ready skills and ensures you can adapt to evolving analytics and AI technologies. Additional strengths include professional certifications, a focus on finance and sector-specific analytics, and a strong emphasis on translating data into actionable business insight, giving the degree a clear and distinctive character.

Future opportunities

You’ll graduate ready to make evidence-based decisions and communicate data-driven insights across industries.

You’ll be in high demand across industries where data drives competitive advantage. The integration of industry-standard tools and SAS certification ensures you graduate with both academic expertise and recognised professional credentials.

You will have opportunities spanning finance, consulting, healthcare, retail, logistics, and technology. With typical roles including:

• Business, Data, Marketing, or Supply Chain Analyst

• Risk Modeller

• Business Intelligence Consultant

How you’ll learn

You will learn through:

• Lectures and seminars introducing core business concepts and contemporary issues

• Case study based learning focused on real world organisations

• Coursework based assessment including reports, presentations and projects

• Academic guidance and feedback to support your professional development

Digital learning resources are available to support your studies, including online learning materials and recorded content where appropriate.

Facilities

You will study in teaching and learning spaces designed to support business education, including:

• Modern lecture theatres and seminar rooms

• Digital learning platforms and online academic resources

• Library collections supporting business, management and economics

• Study spaces that support independent and collaborative learning

These facilities support your academic development and help you apply business knowledge with confidence.