Digital Marketing

*This course is subject to validation.

Learn how to plan, create, and deliver successful digital marketing campaigns. This programme equips students with the knowledge and practical skills to build effective strategies, master key marketing tactics, and develop expertise in content creation and analytics.

Gain a deep understanding of how digital marketing operates in real-world contexts. Through a combination of strategic thinking and practical workshops, students will build an understanding of how content, platforms and data work together. Test ideas, experiment with creative approaches, and develop a voice as a digital marketer.

Students will explore a wide range of core digital marketing topics, including:

setting measurable objectives; customer profiling and audience segmentation; user experience (UX) design principles; branding and brand identity; strategic planning and campaign development.

Graduate ready to work across a range of roles in marketing, communications, and digital media.

Course Modules

Course Modules

Year one units (Level 4)

·       DM 101 Introduction to Digital Marketing

·       DM 102 Trend Forecasting and Digital Innovation

·       DM 103 Visual Design and Communication

·       DM 104 Content Creation and Storytelling

·       DM 105 Branding and Consumer Behaviour

Year two units (Level 5)

·       DM 201 Promotional Film for Brands and online social platforms

·       DM 202 360 Marketing Campaign

·       DM 203 Work Placement

·       DM 204 Digital Analytics and Optimisation

Year three units (Level 6)

·       DM 301 Marketing Strategy and Report

·       DM 302 Final Major Project

·       DM 303 Critical Reflection and Self Promotion

·       DM 304 Industry Solutions in Digital Marketing

https://www.southessex.ac.uk/course/ba-hons-digital-marketing-1

Contact Hours: 13 hours per week. Plus Independent Study (suggested 30 hours per week).

Coursework is assessed in a range of different ways to accommodate a variety of learning styles and aptitudes.

You will receive on-going feedback as part of your one-to-one sessions with your unit teachers. You will also receive summative feedback on all formal assessments undertaken by coursework. Feedback is intended to help you learn and you are encouraged to discuss it with your unit leader. Feedback can be given in a range of different ways in order to accommodate a variety of learning styles and aptitudes including group critiques, recorded verbal feedback and written feedback.