Sport Business, Management and Policy (Taught)

Course overview

Are you ready to explore the dynamic world of sport?

This future-focused course gives you unrivalled access to real-world experience, industry insights and academic excellence. You'll explore sport from every angle: from business management, policy and law to event planning, marketing, analytics and emerging technologies.

Developed in collaboration with leading organisations such as UK Sport, the IOC, UEFA and FIFA, our course content blends theory and practice to equip you with the strategic and analytical skills that employers seek from graduates. Whether your passion lies in sport governance, commercial strategy or sustainable innovation, this course prepares you to lead confidently in a rapidly evolving and global industry.

Features and benefits

• Sport-centred, career-focused - This course is one of only a few postgraduate degrees dedicated solely to sport management and policy in the UK. You’ll study everything from marketing and business strategy to politics, law, and finance, all through the lens of the sports industry.

• Future-facing curriculum - Stay ahead of the curve with modules on sport analytics, new technologies, AI, esports and sustainability. You'll graduate ready to lead in a rapidly evolving global industry.

• Global industry connections - You’ll benefit from our strong links with major sports organisations like UK Sport, UEFA, FIFA and the IOC. These connections shape our course content, offer networking opportunities, and help you apply what you learn in real-world settings.

• Real-world learning - From work-integrated projects with local sports organisations to guest lectures and case studies, you’ll tackle live business challenges and gain experience that employers value.

• A world-class sport city - Located in Manchester, a global city for sport, you’ll have access to elite clubs, governing bodies, community projects and innovative start-ups right on your doorstep.