Digital Marketing

Course Overview

This course is taught through block learning. Find out more at https://www.lancashire.ac.uk/study/block-learning

Our BSc (Hons) Digital Marketing course has been designed with industry experts to give you skills, insight and hands-on experience in the digital marketing sector.

Our course is accredited by the Chartered Institute for Marketing, giving you access to networking opportunities, resources and student membership. Alongside this you will gain certifications from the Institute of Data and Marketing. This means you will graduate with academic and professional recognition, enhancing your career prospects at no additional cost.

This course blends strategic insight with digital marketing expertise, preparing you to succeed in a fast-paced, data-driven environment. You'll learn about topics like consumer behaviour, campaign strategy, digital platforms and performance analysis. You will apply your knowledge to contemporary marketing challenges, using business scenarios and industry tools. This will give you a foundation in both theory and real-world application.

You’ll look at emerging technologies, Search Engine Optimisation (SEO), social media, automation and Artificial Intelligence (AI). You’ll develop essential skills in communication, creativity. You'll also learn how to make data-informed decisions, equipping you to lead impactful digital campaigns.

You’ll apply your learning through live projects, real-world business challenges and hands-on experience. This will prepare you to lead with confidence.

You’ll take part in an assessment centre experience to prepare you for the job market. You can also earn micro-credentials from Microsoft, Google and LinkedIn, enhancing your CV.

Why study with us

• Our course is accredited by the Chartered Institute for Marketing, which gives you access to student membership, marketing resources and networking opportunities.

• You will gain certifications from the Institute of Data and Marketing, meaning you will graduate with academic and professional recognition.

• Earn digital marketing certificates from Microsoft, Google and LinkedIn in areas of interest.

What you'll do

• Apply skills in digital marketing, strategy and leadership through live projects, business challenges and hands-on experiences.

• You will learn about the latest areas of digital marketing, including data-informed decision making, SEO, social media, automation and AI.

• You’ll have the chance to work for businesses in the UK and across the world on placements and internships.

Future Careers

This degree opens doors to a wide range of digital marketing roles. You’ll graduate with creative and analytical skills, giving you a professional presence that helps you stand out.

Career paths include:

• Digital marketing strategist

• SEO analyst

• PPC specialist

• Social media manager

• Marketing analyst

• Content creator

• E-commerce marketer

• Influencer or partnership manager

• Automation lead

• CRM and performance marketing specialist

• Digital advertising executive

• Freelance consultant

• Entrepreneur or brand founder

You will also benefit from career coaching, employer networking and an optional placement year. You'll benefit from feedback throughout the course to help you develop and improve.

Please visit The University of Lancashire’s website for the latest information about our modules.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing