Fashion Marketing and Sustainability (Taught)

When prioritising people, planet, as well as responsible profit, the global fashion industry holds unique potential to positively transform local interconnected communities as well as wider society. MA Fashion Marketing and Sustainability is intended for the next generation of highly motivated, purpose-led business leaders who not only respond to the growing consumer demand for sustainability but also seek to drive the transformative innovation for necessary change.

This unique course critically explores fashion marketing tools through a global lens and applies them to implement and support sustainable business practices. Sustainability, social equity, and regenerative practices are embedded throughout teaching and coursework, within each taught unit. Additionally, the course seeks to examine, analyse and challenge current fashion business practices and explore alternative solutions in the complex global fashion supply chain, emphasising marketing communications and sustainable business practices. You will be encouraged to develop a deep understanding of the complexity of integrating and communicating transformational solutions.