Business Analytics and Management with foundation year

Learn how to apply data-driven decision-making and develop analytics and management skills relevant to a range of business roles.

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus.

This course is designed for those interested in pursuing roles in business analytics. It combines numeracy with management-related skills to support your development as a data analyst who can contribute to organisational decision-making.

The key course content areas relate to:

• The core analytics knowledge and skills, developed through real-world scenarios and case studies

• Core business management knowledge and skills which are developed, such as exploring areas relating to supply chain analytics, data visualisation and AI

• An understanding of how business analytics can assist global organisations to solve global business problems, enhance sustainability and achieve corporate goals.

Why you should study this course

• Real-world teaching: this is done through various projects, simulations and case studies, you will have the opportunity to immerse in real-world applications of analytical tools and techniques to solve challenging business problems.

• Develop your technological literacy: develop this through a variety of software packages and specialised teaching spaces, which can enable you to enter work with a familiarity of relevant data analytical tools.

• Start to develop a management career: gain knowledge and skills from subjects covering a breadth of general management subjects. You will study subjects relating to supply chain management, the use of organisational resources, project management and people management.

• Frame data driven analysis in broader management: learn the critical parts of what can drive the success of analysis of data by examining how it is framed in broader, external issues, such as issues of sustainability, social responsibility, or global political and economic changes.

• Understand how business analytics works in real life: use the tools and concepts presented in class, to help give you an insight into the real part they play in organisational success and decision making. Having this oversight is crucial to the employability of all successfully completing the programme.

*For further information please check the course page on the Coventry University website.

Course Modules

Foundation Year
Business Communications
Management Skills
Marketing for Business
Global Business

Year One
Marketing, Digital and Social Media
People and Organisations
Analytics for Decision-Making
Responsible Management, Sustainability and Entrepreneurship

Year Two
Research and Insight
Data Driven Resource Management
Global Operations and Supply Chain
Analytics and Visualisation for Business Strategy

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final Year
Design Thinking and Project Management
Applied Project
AI, Business Transformation and Change Management
Data Mining for Strategic Advantage

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content.

*For further information please check the course page on the Coventry University website.