BA Business Management (Marketing)

Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing.

This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.

You’ll be taught at our stunning Greenwich campus and will take a number of specialist modules allowing you to explore, in depth, a variety of areas of marketing. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software. You will also have a chance to apply for a work placement to get real-world work experience.

Our graduates go on to a variety of careers across the private, public, and voluntary sectors - including in start-ups, and social enterprises. They also thrive in a diverse array of thrilling marketing roles, including as brand and marketing managers, content and digital marketing specialists and market research analysts. Whatever your goals, an exciting path to success begins here!

What you should know about this course

• Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity.

• Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context.

• Develop skills related to marketing data analysis, digital software usage, and creative content strategies.

• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.

Looking to transfer from another university?

We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.

Find out more on our Transfer students information page at https://www.gre.ac.uk/study/apply/transfers

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing