Fashion Marketing (Taught)

Fashion marketing is at the heart of shaping how brands connect with audiences in a fast-changing global industry. As digital-first strategies, social media, and sustainability redefine the fashion landscape, this course blends creativity with strategic thinking to help brands thrive. It equips you with advanced theoretical knowledge and practical skills to innovate and lead in a fast-paced, digital-first industry.

Our curriculum blends creativity with strategic thinking, focusing on:

• Positioning fashion brands in global markets

• Digital marketing and social media strategies

• Consumer behaviour and cultural insights

• Retail analytics and data-driven decision-making

• Sustainable and ethical marketing practices

Through live projects, case studies, and collaborations with leading brands, you’ll gain real-world insights and build a professional portfolio that sets you apart. This course prepares you for senior roles in fashion marketing or entrepreneurial ventures, ensuring you graduate with the confidence and expertise to thrive in a competitive global market.

Key features

• Masters degree with global recognition: Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.

• Build practical skills for your career: Enhance your research and digital skills through workshops in software like Adobe InDesign. Learn from industry speakers and get support for career planning tailored to roles in global fashion business and start-up ventures.

• Shape your learning around your goals: Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up.

Employability

Graduates become forward-thinking marketing professionals with the creative, strategic, and analytical skills to innovate within the global fashion industry. Career paths include roles such as Fashion Marketer, Digital Marketing Campaign Manager, Brand Strategist, Retail Analyst, Social Media Manager, and Influencer Marketing Specialist. Many also progress into consultancy, entrepreneurship, or further research.

Join a diverse and dynamic community at NTU and become a future leader in the global fashion industry.

Facilities

You’ll be taught at our City Campus in the heart of Nottingham, and specifically the Barnes Wallis building – a newly refurbished space dedicated to our Fashion Management, Marketing and Communication students.

You will study four core modules and choose two 20 credit optional modules.

Core modules - Term one

• Fashion Marketing (40 credit points)
• The Fashion Industry (20 credit points)
• Culture and Collaboration (20 credit points)

Optional modules - Term Two

• Industry Practice (20 credit points)
• Creative Enterprise in Fashion (20 credit points)
• Studio Practice (20 credit points)
• Professional Practice (20 credit points)
• Advancing Research Design: Maximising Your Methods (20 credit points)

Core modules - Term Three

• Personal Project (60 credit points)

We know people excel in different ways, so our assessments are designed to be inclusive and varied. While the course is 100% coursework, you’ll experience a mix of formats—from written reports and individual presentations to group projects, creative concepts, and collaborative outcomes. Your learning journey culminates in your Personal Project, where you choose a pathway that suits your ambitions: a dissertation, a strategic business or marketing plan, or a creative output.