Digital Marketing (with Placement) (Taught)

The Digital Marketing MBA is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data.

This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.

Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.

Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future. Our expert staff has the depth of knowledge to turn your passion and ambition into a realisable goal.

Year 1:

• Managing Strategy, Operations and Partnerships
• Managing Financial and Human Resources for Sustainable Business Success
• Marketing in a Digital Age and Corporate Social Responsibility
• Mental Wealth: Professional Fitness and Leadership
• Digital Marketing Strategy
• Applied Digital Marketing Project

Optional Modules:

Industrial Placement (unpaid work placement in a relevant environment)
Extended Work Project (consulting and team projects with real clients in third sector, public/private, or entrepreneurial organisations)

Knowledge is assessed by:

Coursework
Essays
Examinations

Thinking skills are assessed by:

Coursework
Examinations
Project work

Practical skills are assessed by

Practical reports
Portfolio completion

Skills for life and work (general skills) are assessed by

Project work
Group work

Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader to ensure they are able to fully engage with all assessments within the course.