Business Analytics

Launch your career in the data-driven world of business with this Business Analytics degree.

• Gain the technical and business expertise needed to excel in sectors like finance, technology and consulting.

• Develop practical skills in data analysis, business forecasting and data visualisation, with access to industry-standard tools and real-world data.

• Enhance your employability with hands-on experience, giving you a competitive edge in the analytics field.

Interested in blending business strategy with advanced data science? This course will equip you with the foundational business knowledge and advanced data analytics skills needed to succeed in today’s data-driven world.

By combining advanced data analytics, artificial intelligence and business intelligence with core business strategy, this programme will prepare you to pursue high-demand roles in sectors such as finance, technology, consulting, healthcare, marketing and e-commerce.

Through hands-on, industry-focused learning and real-world projects you'll gain practical experience that directly translates to the job market. You'll also develop a deep understanding of how data can shape business decisions and drive innovation.

The course is mapped to the standards recommended by professional bodies such as The Chartered Institute of Management Accountants (CIMA), BCS (CITP), the Institute of Analytics (IoA), and Alliance for Data Science Professionals (AfDSP). This makes our course not only academically rigorous, but also highly valuable for boosting your employability and preparing you for a successful career in business analytics.

Professional Placement Year

A Professional Placement Year (PPY), traditionally known as a sandwich year, is where you undertake a period of work with an external organisation for between 9-13 months. The placement occurs between your second and final years of undergraduate study. You can engage in multiple placements to make up the total time and are required to source the placement(s) yourself, with support from the Careers team.

Course Modules

You'll begin by studying core business concepts. You'll also gain foundational skills in design thinking and methods for economic analysis, setting a strong base for your understanding of business operations and analytics. As you build on your knowledge, you'll dive into more advanced analytics. You'll also have the option to explore cutting-edge topics like artificial intelligence and data transformation, helping you develop a well-rounded skill set in both business and technical areas. In the final year, you will focus on applying your skills through in-depth modules in more specialist areas. You'll work on real-world capstone projects, applying your learning to solve practical business challenges. Optional modules will allow you to tailor your studies to your interests.