Advertising and Digital Marketing

BSc Advertising and Digital Marketing will provide you with real-world hands-on experience in advertising and digital marketing. The focussed curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.

Why Lancaster?
You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.

This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:

• Current communication theories and methods

• Media planning

• Digital and social media marketing

• Communications research

• Influencer marketing

• Artificial Intelligence (AI)

You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.

This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.

Theory into practice
As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.

Important Information
For the most up-to-date course information and more details, we recommend that you revisit our website before submitting your application.