Business Management and Marketing

Are you ready to dive into the exciting world of business and marketing? Our degree offers a unique blend of contemporary business issues and cutting-edge marketing insights, providing you with the perfect foundation for a thriving career.

With a carefully curated selection of modules covering both business and marketing fundamentals, you'll gain a comprehensive understanding of how these two disciplines work together to drive organisational success. Plus, you'll have the opportunity to specialise in areas that interest you most through elective options and a final-year project.

This degree is designed to equip you with the practical skills and entrepreneurial mindset needed to excel in today's competitive business landscape. Through hands-on experiences like marketing simulations, guest lectures from industry experts, and work-related opportunities, you'll apply theoretical knowledge to real-world scenarios.

Beyond mastering the intricacies of business and marketing, you'll also hone essential transferable skills like leadership, communication, presentation and analytical thinking. These skills will make you a valuable asset to any organization.

You will cover a wide range of marketing topics, including the marketing mix, branding, digital marketing, social media, consumer behaviour, marketing strategy, and sustainability in marketing. These areas are perfectly complemented by the core business skills and theory learned within the business element of the course.

Are you ready to unlock your potential in the dynamic world of business and marketing? Join us and embark on a journey toward a successful and fulfilling career. select.

For the latest example of curriculum availability on this course, please refer to the University of Chester's Website.

For Business Management, Year 1 assessments focus upon knowledge development through examinations, essays and reports. Year 2 assessments may include presentations, proposals and group work. Year 3 assessments have a prominent focus upon individual projects and self-directed learning activities.
For Marketing Management, we use a wide range of assessment methods, including business reports, essays, exams, presentations, seminar papers, research projects and practical work. The majority of assessed work is through coursework.