International Business Management (with foundation year)

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.

Learn how international businesses operate and grow, develop skills in strategy, marketing and cross-cultural management to prepare for a global career in business and management.

Our degree with foundation year could be the stepping stone you need to achieve your goals. The foundation year aims to prepare you for degree-level study and is a great way to build the confidence, skills and knowledge needed to succeed on your degree course.

Foundation year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.

Degree
This course is ideal for you if you're interested in how global businesses work and want a career in international management. Learn how to develop real-world skills by taking advantage of potential opportunities to work on global projects² and preparing for jobs in global businesses.

This course aims to:

• prepare you for global business careers in a variety of industries

• provide you with opportunities to develop skills essential to succeeding in a global business environment

• take a collaborative approach to address global challenges, for the betterment of society.

Why you should study this course
Foundation year

• Supports you to gain the academic skills required for degree-level study.

• Provides a grounding in key areas of business and management.

Degree

• Understand and solve complicated international business problems by working with other students to ensure your solutions are ethical and respectful of different cultures.

• Learn how environmental forces influence global business trends and learn how to develop relevant strategies to deal with the resulting opportunities and threats.

• Explore the differences between countries and markets to understand emerging trends and the challenges international businesses face, supporting your development in making informed business strategy decisions.

• You may have the opportunity to benefit from real-world teaching and learning, including working on live case studies and attending guest industry speaker events, helping you learn how to apply theory in real contexts.

• Explore how international businesses operate, trade, and expand, with possible opportunities to gain practical experience in global business through online projects with students and professionals from other countries.

Please visit our website for the most up-to-date information.