Marketing

Become a marketing expert with industry ties and real-world feedback. Specialise in digital, social media, and trends to excel in marketing management, advertising, or research. Gain communication skills and strategic agility for a successful career.

No.1 UK marketing experience
At Plymouth you'll work with our experts and real clients, solving practical business problems from the start. Apply your knowledge to make your mark in the industry, graduating with sought-after experience.

Placement experience
With our leading industry connections we'll help you to add experience to your CV and build your own professional network in the marketing industry with a paid placement year.

Specialise in digital and social
Tailor your degree to your career goals by focusing on the latest digital marketing strategies and social media tools, making you expert in evolving industry trends

This course is for you if...

• you're passionate about connecting with people and understanding consumer behaviour

• you're eager to gain professional qualifications alongside your degree

• you want to be the expert, in the know of latest industry trends and strategies

• you aspire to work in dynamic fields such as marketing management, advertising, digital marketing, or market research.

Plymouth is a founding member of the Defence Universities Alliance, a collaboration between the Ministry of Defence, the UK Armed Forces and the higher education sector, helping equip you with specialist, in-demand skills.

Course Modules

Year 1
Examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You gain an appreciation of business operations and have the opportunity to take a professionally renowned digital marketing qualification.

Year 2
From analysis of consumer behaviours and market research, to product development and brand management, you explore marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies.

Optional placement year
You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.

Final year
Focus on the theoretical and strategic aspects of marketing, investigating the issues. Undertake an independently researched dissertation project in a marketing subject of your choice.

For up to date details, please refer to our website or contact the institution directly.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Institute of Data and Marketing