Business Management and Marketing

Reasons to choose Kingston

• In just three years, you’ll graduate with a business degree and the real-life practical experience and skills that employers are looking for.

• This course is designed and developed in collaboration with industry experts across different areas of the business world to ensure content reflects latest trends, challenges and practices.

• We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).

• Graduate employability is embedded in module activities and extracurricular events such as networking with industry professionals, hackathons and speed interviewing.

• Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.

About this course
The course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This area includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing.

You will gain a strong foundation in all aspects of business with an opportunity to further develop your skills in marketing. Your broad background in business and management skills will prepare you for a range of graduate roles and sectors. A focus on marketing will give you an edge in the job market if you develop an interest in working in this field.

Future Skills
Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.

As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.

At Kingston University, we're not just keeping up with change, we're creating it.

Career opportunities
This course will prepare you for a career in business management with an opportunity to have greater depth in a marketing concentration across a variety of sectors. You will develop a combination of business, design and technology knowledge and skills, preparing you for the current and future workplace.