Unlock the power of data and shape the future with our BSc in Data Science, designed and taught by leading researchers in the field. You will explore AI, machine learning and analytics in real world contexts, developing the skills to turn complex information into meaningful insights. Through practical projects and industry experience, you will build the sought after technical and problem-solving skills to innovate and make an impact across science, business and society.
Why choose this course?
No prior programming experience required, build skills from the ground up
Strong focus on AI, machine learning and real-world data applications
Develop expertise in data visualisation and storytelling for real impact
Industry-informed course with guest lectures and careers support
Gain real-world experience, from an industry-linked research project to an optional work placement
Our industry-informed Data Science BSc equips you with the skills to analyse complex data, uncover insights and communicate findings that shape decisions across a wide range of industries. You will build a strong foundation in maths, statistics and programming, before developing expertise in data analysis, machine learning and artificial intelligence, alongside data visualisation and communication skills.
The programme combines theory with practical experience using real datasets and tools used in industry. You will explore areas such as cloud computing, databases and advanced AI, and learn to design and implement data-led solutions. In your final year, you will complete an independent project, applying your knowledge to a practical problem and showcasing your creativity, technical expertise and ability to deliver impactful insights.
From dedicated professional development sessions and industry guest lectures to tailored careers support, employability is embedded throughout your studies. The programme also includes the option to enhance your experience through either a flexible-short or year-long industry placement. Alternatively, if you’re interested in teaching, a specialist option offers experience in educational settings.
About Keele
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.
We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.
Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.
For a list of indicative modules please visit the course page on the Keele University website.
This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2026.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Keele University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
This course may be available at alternative locations, please check if other course options are available.
Course optionsFind out more about qualification requirements for this course.
When we consider an application we take into account a wide range of information, including the context in which an applicant has gained their qualifications, work experience (paid or unpaid), extra-curricular activities and personal circumstances. A number of our applicants offer a combined portfolio or additional qualifications and these will also be taken into account. In some instances, we may make an alternative offer which will differ from the published grades.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Our 2026 entry fees are detailed on our course pages, and a summary is available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/
Have your results? If so, enquire now.
Email:clearing@keele.ac.uk
Phone:01782 491120
Thursday 2 July - Wednesday 12 August 10:00 - 16:00 (Monday - Friday)
Thursday 13 August: 8:00 - 20:00
Friday 14 August: 8:30 - 18:00
Saturday 15 - Sunday 16 August: 10:00 - 15:00
Monday 17 August: 9:00 - 17:00 pm (Monday - Friday)
Email:enquiries@keele.ac.uk
Keele
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At Keele University
