The foundation year of this Coventry University degree will be delivered at our CU Coventry campus. Course delivery from Year 1 onwards will be at Coventry University campus.
Foundation year
Explore how your passion for sport can be applied to the world of business through real-world projects, input from industry professionals and opportunities to build valuable connections.2
Degree
If you’re aiming for a business career in the sports industry, this course can help you gain practical experience, get guidance from industry professionals and develop relevant skills for opportunities in this field.2
The course aims to help you:
discover how sport organisations make strategic decisions in a fast-paced, global industry
explore real industry challenges using insights from guest speakers, employer case studies and collaborative work
build professional skills and benefit from opportunities to connect with industry as you prepare for your future career.
Why you should study this course
Foundation year
Supports you to gain the academic skills required for degree-level study.
Provides a grounding in key areas of business and management.
Degree
Strong industry connections: our annual Practitioner Insight Conference and guest speakers, including alumni, offer real-world insight into the sport business world.
Practical, applied learning: explore real-world sport and event business challenges through practical assignments, developing skills that employers value.
Tailored final-year project: in your final-year Applied Project module, you can choose to do a research dissertation, consultancy-style investigation or business simulation. You can choose what aligns with your interests and career goals.
Professional development opportunities: optional work placements and international study/placements give you the chance to gain further real-world experience and enhance your CV
Sport-specific business expertise: from PR and media to operations, talent representation and strategy, your modules apply core business theory directly to the sport and events industries.
Key foundation year modules include communications, management skills, marketing for business, and global business.
This course has a common degree first year which enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
Common first year courses
Advertising and Digital Marketing BA (Hons)
Business Administration BBA
Business and Human Resources Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Modules:
Marketing, Digital and Social Media - 30 Credits
People and Organisations - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits
Year Two
In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:
Technical skills – digital fluency, backed with the right academic knowledge
Study skills – to be an adaptive, independent and proactive learner
Professional skills – to have the behaviour and abilities to succeed in your career
Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen
Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.
If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee* of £1,250. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.
Final Year
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two.
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*For further information please check the course page on the Coventry University website.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study Sport Business Management with foundation year at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.
Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsThis report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £20800* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Email:applications.io@coventry.ac.uk
Phone:+44 024 7765 2152
Email:ukadmissions@coventry.ac.uk
Phone:024 7765 2222
Priory Street
Coventry
CV1 5FB
At Coventry University
