Digital Marketing

Create, connect, and lead. Build creative, analytical, and hands-on skills to stand out in a technology-driven world with our digital marketing degree.

Learn to be bold and create impact

Digital marketing shapes everything we see, share, and buy. From viral social campaigns and influencer strategies to data-driven advertising and global brand storytelling, you’ll learn how brands communicate, influence, and grow. On this course, you’ll explore how digital marketing really works – and how you can use it to create impact.

You’ll take a bold, critical, and creative approach to marketing in the digital age, gaining the confidence and expertise to thrive in a rapidly evolving industry. Designed with industry at its heart, this degree blends strategy, creativity, and real-world experience, so you graduate ready to hit the ground running.

As part of this course, you’ll:

• Develop in-demand specialist digital marketing skills across communications and marketing management

• Understand how organisations operate, adapt, and thrive within changing social, global, and ethical environments

• Respond to emerging technologies and trends, from data and AI to new platforms and changing consumer behaviours

• Tackle real-world business and societal challenges with creativity and critical thinking

• Apply your learning through hands-on projects that reflect current industry practice and expectations

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Digital marketing brought to life

From day one, you’ll learn in a dynamic, business-led learning environment where theory meets practice, bringing digital marketing to life. You’ll be taught by experienced teaching staff and industry professionals who know what employers are looking for and how to help you get there.

As a student on this course, you’ll have opportunities to:

• Be mentored by marketing practitioners

• Hear from guest speakers working at the cutting edge of marketing and advertising

• Gain international experience through overseas study

• Take an optional placement year - previous students have worked with major brands such as Universal, L’Oréal, Elle, and Apple

You won’t just learn about digital marketing – you’ll do it. Your work will reflect industry briefs, helping you build a professional portfolio and boost your employability prospects.

Gain professional recognition

This course is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional body for marketers. This means your degree meets rigorous industry standards and is shaped around the skills employers value most.

By studying a CIM-accredited degree delivered in partnership with the Institute, you’ll be eligible for module exemptions, enabling you to fast-track towards a globally recognised CIM qualification after graduation. You’ll graduate with industry-recognised credibility, a competitive edge, and a clear route into your marketing career.

Why study the BA Digital Marketing course at Leeds Beckett University?

• 95% of students on BA (Hons) Digital Marketing were positive about the way teaching staff explain things*

• Secure a paid work placement through our strong local and national industry links and gain experience to boost your CV

• Join the Marketing Society, who organise guest lectures, live projects, and national and international events focused on all things marketing

• Work with real clients on industry briefs and showcase your work on the Marketing Leeds site to demonstrate the breadth of your marketing abilities

• Study a marketing course professionally accredited by the CIM that employers recognise and trust

*National Student Survey 2026

Course Modules

Year 1 Core Modules:

• Marketing Essentials

• AI & Marketing

• Applied Marketing, PR & Communication Practice

• The Communications’ Toolkit

Year 2 Core Modules:

• Web & Social Media Analysis

• Content Marketing

• Campaign Planning

• Integrated Brand Communications

Year 3 Core Modules:

• Marketing & Digital Strategy

• Digital Marketing Optimisation

• Mastering Digital Metrics

• Individual Research Project

In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

https://www.leedsbeckett.ac.uk/courses/digital-marketing-ba/?modules=true