Events and Experience Management

On this degree you will investigate the global events industry along with the marketing and management principles that drive it. Events management requires diverse skills, and you will take a variety of different approaches to the subject. You will learn to handle every step of the event management process, from initial planning to on-the-day delivery. You will learn how to:

Manage different types of events
Design events
Manage people
Promote events through marketing
Build your own events business

We also investigate how events can contribute to the growth and regeneration of their host regions, and consider the responsibilities event managers have to the wider community. York is a great place to gain experience of event management. Events like the Ebor Festival, the Tour de Yorkshire, Aesthetica Short Film Festival and The Great Yorkshire Show are right on our doorstep.

We have partnerships with organisations throughout the city and the region, giving you plenty of opportunities to put what you learn into practice and gain real industry experience. Throughout your degree you will interact with the business community in the city and beyond. You will go on site visits, hear from guest lecturers and work on live briefs with clients.

You will have the chance to study for a professionally recognised qualification (Level 5 Diploma in Management and Leadership) alongside your degree.

As with all of our Business courses, you have the option to go on a placement year between years 2 and 3 of your degree. You can also choose to study abroad for a semester at one of our partner universities.

As a Business School we are passionate about social responsibility and sustainability. These values and this commitment will be embedded throughout this course. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.