Build up your business acumen and become a qualified marketer to get the edge on the competition.
If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.
You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.
This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas.
You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.
Year 1:
Elevate 1: How to do Business (30 credits)
Principles of Digital Marketing (30 credits)
Into ARU
Financial Environment and Analysis (15 credits)
International Business and Market Dynamics (15 credits)
Organisational Behaviour and AI (Future of Work) (30 credits)
Year 2:
Social Media and Experiential Marketing (30 credits)
Data Analytics and AI in Business (15 credits)
The Entrepreneurial Journey (30 credits)
International Operations and Supply Chain Management (30 credits)
Ruskin Module (15 credits)
Year 3:
Placement Year
Year 4:
International Marketing Communications (30 credits)
Sustainability and Responsible Business (30 credits)
Undergraduate Major Project (30 credits)
Strategic Management for Experience Sectors (30 credits)
Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.
In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how.
Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Anglia Ruskin University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
ARU operates a policy of making contextualised offers for this course which may be a reduced conditional offer or an unconditional offer, using data from UCAS to make our assessment. We consider that this approach promotes the equality of educational opportunity for applicants from low participation groups in HE. ARU welcomes students from diverse backgrounds and helping them achieve their full potential. The offer of a place through the contextual offer process is at the discretion of ARU.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £10050 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Please visit our website for further information on fees for the Placement year:
https://www.aru.ac.uk/study/tuition-fees
https://www.aru.ac.uk/student-life/preparing-for-study/help-with-finances
International fee TBC
https://www.aru.ac.uk/student-life/support-and-facilities/careers-and-employability/placements
Email:answers@aru.ac.uk
Phone:+44 (0)1245 686868
Email:international@anglia.ac.uk
Phone:+44 1245 683680
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Cambridge
CB1 1PT
At Anglia Ruskin University
