Business and Human Resource Management

Build your understanding of business management with a focus on human resource (HR) practices. This course explores how effective recruitment, motivation and staff retention strategies can contribute to organisational success. This course aims to offer insight into the challenges of managing people at work and how these may be approached in a context of rapid technological change and growing internationalisation.

Why Study This Course

• Practice your skills: develop your business skills through a variety of international case studies, problem-based learning, simulated business and human resources activities in a variety of teaching environments. The simulation suite is equipped with modern technology, from inter-communication, built-in mics, cameras and the use of virtual reality headsets.

• Real-world exposure: benefit from IPD professional networking events and practitioner speakers to build your professional network.2 Previous students visited Jaguar Land Rover, Ironbridge, Warwick Castle, Cadbury’s and Coventry City Council.

• Industry insight and professional network development: learn from experienced staff whose consultancy, training and research links with organisations are deep and wide-ranging.

• Lecturers at the forefront of HR developments: our research-active staff aim to share the latest thinking, new developments and challenges of a changing work environment. Our lecturers focus on new ways of working, diversity management, multicultural teams, identity, HR professionalisation, the organisation of change and the changing nature of management, social network analysis, shared perceptions, organisational psychology and organisational behaviour.

• Career ready: after you graduate, you should be well-prepared to begin your career in HR or to pursue further professional human resource management (HRM) or human resource development (HRD) qualifications. Many graduates go on to programmes such as the Advanced Chartered Institute of Personnel Development (CIPD) Level 7 or an MA/MSc degree in Human Resource Management, though entry to these is subject to the respective course requirements, application, availability and additional costs.

Course Modules

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses

Advertising and Digital Marketing BA (Hons)
Business Administration BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)

Year One
Marketing, Digital and Social Media - 30 Credits
People and Organisation - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits

Year Two
Research and Insight - 30 Credits
HR Analytics for Strategic Decision Making - 30 Credits
Reward and Performance Management - 30 Credits
Resourcing, Talent Planning and Employer Branding - 30 Credits

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Final Year
Applied Project - 30 Credits
Employment Law - 30 Credits
Employment Relations - 30 Credits
Managing Change in Organisations - 30 Credits

*For further information please check the course page on the Coventry University website

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business
• Personnel and Development, Chartered Institute of
• Chartered Association of Business Schools
• Small Business Charter
• Principles for Responsible Management Education
• Business Graduates Association
• European Foundation for Management Development