Marketing

Please note; this new Marketing Course (N520) is only available for Year 1 entry. Those looking for advanced entry should visit the existing N500 course for further information.

Study this CIM-accredited Marketing degree at Abertay’s Dundee Business School. Expert guest speakers, projects with live briefs tackling real-world business problems, work placements, campaign pitches and offsite visits.

Launch your career as a professional marketer, ready to excel in the workplace. Study our CIM-accredited Marketing degree, designed to develop innovative, creative, digitally fluent and ethically responsible marketers.

Every organisation needs a marketing team
Every organisation needs marketing - from personal brands to political enterprises. So you can discover what kind of area you want to work in while you study. Our goal is to help you become a confident, adaptable and innovative marketing professional - capable of leading in today's competitive business world.

Get thoroughly prepared for the workplace
Focused on preparing you for work, you'll learn how to understand different markets, manage customer relationships and develop brand strategy. This includes emerging industry trends such as MarTech, AI in marketing, sustainability, inclusivity and global branding. You'll become fluent in marketing analytics, omnichannel integration, content creation, PR and reputation management.

Become a confident, adaptable and innovative marketing professional
Employability is embedded: you’ll produce a portfolio of authentic campaigns and projects suitable for CVs and professional profiles.
Successfully completing the course takes you partway towards a professional Chartered Institute of Marketing (CIM) qualification.

Work placement & study abroad options
There's an option to go on a work placement and gain valuable industry experience, plus you can choose to study overseas.

Discover how businesses really operate
Through our outstanding industry links, you'll discover how businesses really operate with expert guest speakers, live briefs, work placements, campaign pitches and simulations throughout.

Prepare for an impressive marketing career
We aim to make you a highly effective marketing manager and prepare you for an impressive career. You'll graduate with a passion for innovation, teamwork, creative thinking and the ability to thrive on business challenges.
'What you put into your academic journey, you get out double in return...Abertay is not just a degree, it is the first step into your future.' Marc Lees, Marketing & Business Graduate

Scotland's Top Modern University for Student Satisfaction
Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it:

• Scotland's Top Modern University for Student Satisfaction - National Student Survey 2024 and The Complete University Guide 2025.

• UK Top 10 for Student Experience - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.

• Top Scottish Modern University - National Student Survey 2023 and 2024.

Following recent updates to our Marketing courses, this programme is available for Year 1 entry only. Applicants seeking entry to Year 2 or beyond should apply for the BA (Hons) Marketing and Business Management (N500) or associated pathways.

Year 1: Introduction to Business, Business Data, Introduction to Marketing, Being Successful at Abertay, Successful Writing at Abertay, Managing Processes and People, Digital Skills for University and Beyond! Research and enquiry skills for the digital age. For detailed module information please check our website.

The assessments for this programme is based on a foundation of authentic learning that supports the professional and academic ambitions of the whole graduate. The assessments will allow students to demonstrate application of knowledge in real-world contexts through live projects, capstones and other forms of authentic assessment. This facilitates the development of critical thinking skills, creativity and employability within our graduates.

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

• Course does not award QTS