Fashion Communication: Image and Promotion

BA Fashion Communication comprises three pathways: Image and Promotion, Histories and Theories, and Journalism. We encourage collaboration at every stage, and throughout the course you will work on projects with the other pathways and with students of the BA Fashion Design course.

Fashion Communication: Image and Promotion is focused on visual communication, creative problem-solving, experimentation and innovation. The curriculum includes film, photography, digital design, event production, graphics, publishing and performance, but is not limited to specific media or platforms. Students explore print, digital and physical media, for both editorial and commercial settings. They are encouraged to explore fresh approaches to existing media and develop new modes of communication.

Fashion Communication at Central Saint Martins has a global reputation for innovation and originality. Our students are encouraged to be adaptable, to think critically and to challenge existing modes of representation. Our alumni work at the forefront of an ever-evolving field, in an ever-diversifying range of roles, including stylists, art directors, photographers, film makers and casting agents. Our outlook is international, inclusive and diverse, reflecting the global nature of our community. We believe we must constantly challenge ourselves to shape ethical opportunities in fashion and influence the sustainable transformation of the industry.

Students join the four year version of this course with an optional Diploma/Placement Year and can opt into the three year version whilst at UAL.

About Central Saint Martins

Central Saint Martins is a world-leading centre for arts and design education, renowned for innovation and collaboration. Its reputation is built on the creativity of students, expertise of staff, and achievements of its graduates, including Turner Prize winners and Royal Designers.

The College fosters curiosity and experimentation, challenging students to test boundaries and rethink norms. Situated in London’s creative hub, its King’s Cross campus hosts over 500 annual events, connecting students with inspiring practitioners and industry leaders.

Combining academic excellence, creative ambition, and global connections, Central Saint Martins equips students to shape the future of art, design, and performance.

Courses sit within 3 Schools: C School, S School and M School, which cover a range of different disciplines, from fine art and performance to architecture, design, and fashion.