Digital Marketing and Analytics (Taught)

Reasons to choose Kingston

• Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.

• You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.

• You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.

• You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.

• You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.

About this course

In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.

This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.

You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.

Career opportunities
You will graduate ready for a wide range of roles, such as:

• Digital marketing manager/strategist

• Social media marketing manager

• Web analyst

• Content marketing manager

• Search marketing strategist.

You may also decide to continue your studies at Kingston University through doctoral research. Many business graduates decide to use the skills they have learned to set themselves up in business.

Course Modules

Example modules:

• Digital Marketing Strategy
• Market Research and Data Analysis
• Buyer Behaviour

To view the full list of modules, please visit the University course webpage.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• AACSB International
• Digital Marketing Institute