Fashion Promotion and Communication with Placement Year

Reasons to choose Kingston

• Through our creative agency, you’ll have the opportunity to work on paid live briefs for organisations.

• The Kingston Fashion Department is globally renowned and all courses work closely with industry partners.

• All students have access to our world-class workshops and making spaces, including digital media labs, 3D workshops, printmaking, film and photography facilities.

• Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.

About this course
This course will empower you to discover your creative self and your future role in the fashion industry. It is a creative, exploratory, flexible, and dynamic approach to fashion communications. It combines cultural and business awareness alongside creative thinking and technical skills so that you can expand your knowledge and explore ideas. The course encourages you to pursue and practice areas of personal interest, co-create projects and take ownership of your learning. You will learn the skills of image making, creative direction, graphic design and editorial copy needed to produce visual content for fashion brands.

You will explore how technologies such as augmented and virtual reality, and the relationship between physical retail environments and online digital platforms, provide new opportunities for creating innovative brand experiences. Successful, creative people in fashion communications can combine art and design skills with commercial understanding and project management techniques. You will therefore develop business and management skills needed to work in teams, working on a multitude of projects and collaborative industry briefs, in preparation for a career within the global fashion industry.

If you are enrolled on the 3-year BA Fashion Promotion and Communication course, you have the option to take a year out on placement in the UK, or to select that pathway upon admission/application to the course. You will take an additional year between the second and final year of study (4 years study total) to be spent in 36 weeks of full-time supervised work placement or study abroad exchange, or a combination of both.

Future Skills
Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.

As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.

At Kingston University, we're not just keeping up with change, we're creating it.

Career opportunities
Fashion Promotion and Communication offers a broad range of careers, including stylists, art directors, public relations experts, social networkers, online marketers, campaign developers, and content creators.

Example modules
– Professional Practice
– Fashion Direction
– Fashion Promotion Campaign (capstone project)

To view the full list of modules, please visit the University course webpage.

Assessment typically comprises practicals (e.g. presentations) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation).