Marketing Top-up

About the course

BSc Marketing (Top-up) is ideal if you already have a foundation degree, Higher National Diploma, completed years 1 and 2 of a related undergraduate degree, or hold an equivalent qualification in a relevant subject. This course blends creative marketing with digital skills, data analysis and strategic thinking to prepare you for a competitive and fast moving industry.

You will explore branding, advertising and consumer insights while gaining practical experience through real world case studies and industry tools such as Google. From traditional mass media campaigns to digital first strategies, you will develop an in depth understanding of how businesses design and implement marketing strategies across international markets. In the transformation capstone module, you will apply your academic knowledge to develop strategic solutions to real world business challenges.

What you’ll study

You’ll build a solid foundation in contemporary marketing strategy and digital practice, while gaining professional skills valued across private, public and non profit sectors, including campaign planning, digital marketing, advertising strategy, consumer analysis, data interpretation and strategic decision making.

Modules offered can vary each year but may include:

• Advertising and Digital Storytelling

• International Marketing

• Career Project Skills

• Career Project

How you’ll learn

You will learn through:

• Lectures, seminars and workshops that blend theory with practical application

• Computer lab sessions analysing live marketing cases and building campaigns

• Case based and experiential learning focused on real industry challenges

• Coaching to support your professional and personal development

• Practical assessments including campaign development, data analysis, reports, presentations and digital portfolios

You will also have access to extensive online resources, including e books, journals and specialist marketing databases to support your independent study.

Future opportunities

Marketing is one of the most in demand industries in the UK and globally. This degree equips you with digital skills, creative expertise and strategic thinking to lead campaigns, build brands and shape customer experiences. You will graduate with a portfolio of applied work that reflects real marketing tasks.

• Digital Marketing or Advertising Executive

• Brand or Social Media Manager

• Marketing Analyst

• Marketing Consultant

• Content Creator

• CRM or Customer Insights Specialist

• SEO Executive

You can also continue your studies with specialist postgraduate courses such as Digital Marketing or Global Marketing.

Facilities

At Roehampton, you will be part of a values led, globally conscious academic community that prioritises innovation, sustainability and inclusive leadership.

• Roehampton Business Laboratory enterprise incubator supporting entrepreneurial ideas and initiatives such as the RISE Prize and Launchpad showcase

• World class library with hundreds of thousands of books, over 1,000 study spaces and access to extensive online resources

These facilities support your academic development and help you apply marketing knowledge with confidence.