Marketing Communications with Advertising (with Foundation Year)

Become an innovative marketing communications expert with unparalleled proficiency in advertising strategy, development, and planning.

Why Study BA (Hons) Marketing Communications with Advertising ?

• Develop the knowledge and tools to launch creative advertising, including research, strategy, branding, creative media planning and analysis

• Understand the roles of advertising agencies, the dynamics within their client relationships, and the process of generating inventive ideas and concepts for cutting-edge advertising campaigns

• Work on real-world industry briefs and co-create academic and professional research with staff including consultancy projects for industry clients. Gain insights from experts in advertising, marketing communications, public relations, and digital media

• Tailor your degree to suit you, with the opportunity to move across to our Marketing Communications courses at the end of your first year and select from a range of option units in your final year

• 90% of our students who study Marketing Communications courses are working or studying 15 months after graduating in roles such as Account Director, Creative Director, Planning Director and Creative Solutions Manager, Event Coordinator, Internal Communications Specialist, Digital Marketing Manager, Social Media Manager and Qualitative Researcher

• Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your CV.

This course includes a foundation year option for students who do not meet the entry requirements for the degree course.. This additional year of study will give you a grounding in the media & communication skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.

Course Modules

During the Foundation Year, you will study Academic & Professional Practice | Collaborative Communication Project | Media & Current Debates | Media Work

In Year 1, as part of the Degree, you will study Principles of Marketing Communications | Academic & Professional Skills | Contemporary Debates in Marketing Communications | Digital Essentials | Research in Action 1 | Integrated Marketing Communications