Business (Top-up)

Business

Our Business (top-up) course will strengthen your understanding of the world of business through an extra year of study that converts your HND or equivalent into a full degree.

You’ll gain important leadership skills across a wide variety of business areas, studying topics like strategy, entrepreneurship, and human resource management. You’ll develop your critical thinking, team-working, and problem-solving skills in order to solve real-world problems. As a graduate made at Kent Business School, you’ll have the skills and confidence to lead and inspire others, be innovative, and manage sustainably.

Kent Business School is a supportive community, where you’ll work closely with your academic adviser and other academic staff. They are experts in all areas of business who will expose you to the right mix of detailed theory and hands-on experience.

Year 1

The following modules are what students typically study, but this may change year to year in response to new developments and innovations.

Stage 3

You take all compulsory modules and select 40 credits from a list of optional modules. These may be at Level 5 or Level 6 but a maximum of 20 credits of these may be at Level 5 in order to meet the requirements of an honours degree.

Compulsory modules currently include the following:

Business Strategy

In the rapidly evolving world of business, developing and implementing effective strategies is vital for success. This module equips you with the knowledge and skills necessary to excel in the field of strategic management.

You’ll engage in rigorous analysis and critical thinking to explore a range of strategic concepts. These include the fundamentals of strategic planning, advanced topics in supply chain dynamics, and issues such as quality management, technology-driven innovation, and project/event management.

Leading People and Organisations

In a world characterised by perpetual transformation, how can emerging business leaders navigate the challenges and seize the opportunities that shape corporate strategy? Through engaging and interactive sessions, you’ll explore the complexities inherent in leadership principles and strategic decision-making.

This module emphasises hands-on learning, ensuring that you gain the knowledge and essential practical skills needed for effective leadership in contemporary business environments.

Digital and Social Media Analytics

As digital marketing and social media become increasingly important to business strategy, knowing how to use analytics to drive success has never been more important. Digital analytics produce a wealth of insights that enable marketing managers to evaluate the success of digital and social media marketing initiatives. They are also useful for forecasting trends to inform future marketing decisions.

You'll learn how to use a range of analytical tools to interpret and evaluate data on consumer behaviour and preferences and social media engagement. You’ll also discover how to use key performance indicators (KPIs) - which are specific to digital and social media campaigns - to help drive improvement and performance.

Cross-cultural Management

What is the impact of a changing world on cross-border management? How can culture, organisation, communication, leadership, and ethics be managed effectively in different locations? The current era offers unprecedented excitement and opportunities for learning.

You'll gain a comprehensive introduction to the latest research on cross-cultural management. Based on critical analysis of the assumptions underlying various approaches to studying national cultures, you’ll apply frameworks to understand cross-cultural issues managers in international organisations may face. Some of the topics you’ll study include different approaches to cross-cultural management, cultural frameworks and how to apply them, the role of the global manager, and global management challenges.

Optional modules may include the following:

Data Intelligence and Predictive Analytics

People Operations: An Analytic Approach

Corporate Social Responsibility

International Marketing

Services Marketing

International Entrepreneurship

For full details of module content, please see website for details.

https://www.kent.ac.uk/courses/undergraduate/2027/12/business-top-up