Business Management and Events

Learn how to bring people together and play a major part in making exciting live events happen.

This degree offers a mix of real-life event work, up-to-the-minute business knowledge, and active collaborative learning.

Our strong industry links mean you’ll have opportunities to help run events in Cambridge. There’s the option to take a placement year, too.

Events management is a rewarding career in an industry unlike any other. You’ll channel ‘work hard, play hard’ as you equip yourself with the essential toolkit to manage small and large-scale events.

Why ARU?

• Gain hands-on experience working on live events and collaborating with local organisations

• Learn to organise a wide range of events and capitalise on new opportunities

• Prepare for the future by focusing on social responsibility, environmental impact and long-term sustainability

• Benefit from an interdisciplinary approach, combining management principles with events management strategies

Course Modules

Year 1

• Organisational Behaviour and AI (Future of Work) (30 credits)

• Financial Environment and Analysis (15 credits)

• International Business and Market Dynamics (15 credits)

• Elevate 1: How to do Business (30 credits)

• Principles of Digital Marketing (30 credits)

• Into ARU

Year 2

• Elevate 2: Entrepreneurship and Consultancy (30 credits)

• International Operations and Supply Chain Management (30 credits)

• Principles of Events Management

• Data Analytics and AI in Business (15 credits)

• Ruskin Module (15 credits) *

Year 3

• Undergraduate Major Project (30 credits)

• Sustainable Events Management

• Strategic Management for Experience Sectors (30 credits)

• Sustainability and Responsible Business (30 credits)

*optional

You can expect an eclectic mix of coursework, essays, exams and activity-based assignments. This is reflected in two live project modules (year 2 and year 3), whereby the final major project will involve the delivery of a local/regional event external to the university, that draws upon intellectual knowledge gained, understanding of theory, policy and major practice, and a short report linking the project with course outcomes to consolidate all learning outcomes required as part of the successful completion of the degree.

All assessment is designed to allow you to demonstrate what you’ve learning from modules, and to make sure you’re developing the knowledge and skills you need to successfully complete the course.