Business Management with Marketing

A Brighton Business Management with Marketing degree prepares you for numerous rewarding career paths, including roles in brand management, digital marketing, consultancy and advertising.

Business Management with Marketing at Brighton is taught by our School of Business and Law which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – a distinction held by fewer than 6% of business schools worldwide.

Studying here at Brighton, you’ll be part of a community that helps you grow, no matter what your background. This course is packed with opportunities to build real-world experience, including a paid placement after year two and live brief modules across the course. Our inclusive approach to learning will help you go further; we’ll make sure you play to your strengths and learn in ways that suit you best.

Recent graduates from this course have gone on to work as marketing managers, social media managers and partnerships managers as well as in other roles in areas such as retail, advertising, media and consultancy.

Top reasons to choose this course

• This course is accredited by the Chartered Institute of Marketing (CIM) which is the largest professional marketing body in the world.

• Comprehensive first year – all our Business Management degrees start with the same core modules, giving you a strong understanding of key areas such as entrepreneurship organisational behaviour and finance before you specialise in Marketing.

• Customise your degree from year two with a selection of option modules, allowing you to dive deeper into different areas of business management and marketing that align with your career goals.

• Learn with our experienced academic team and guest speakers who bring real-world business and marketing knowledge into the classroom.

• You will be working on live client briefs and practical projects throughout your course, giving you experience that mirrors the way businesses operate.

• Boost your CV with an optional paid placement year to apply your learning in a real-world setting – our students have completed placements at companies including American Express, BMW, Electronic Arts, IBM and Microsoft.

Why Brighton is a great place to study Business Management with Marketing
Less than an hour from central London, Brighton & Hove is home to an active business hub, with large companies, innovative start-ups, marketing agencies and large-scale events such as Brighton SEO right on your doorstep. Through guest lectures, local placements and networking opportunities, you’ll gain valuable industry insights and connections to support your future career.

Named one of the best cities on the planet and third best city in the UK by Time Out, Brighton is also a bustling hub for technology and entrepreneurship.

Course Modules

Year 1
All our Business Management degrees share the same first year core modules, giving you a broad understanding of business principles in areas such as economics, marketing, law, HR and organisational behaviour. You’ll explore topics such as how economic and political factors impact businesses, learn the essentials of branding and strategy and understand how people and organisations work together.

Core modules
Business Economics
Marketing Principles
Organisational Behaviour and Human Resource Management
Financial Knowledge and Skills for Business
Enterprise Project and Skills
Managing Systems and Operations

Year 2
You will build on the knowledge gained in your first year and begin to explore marketing as your specialist subject. You’ll examine areas such as digital transformation, customer experience and business analysis.

Core modules
International Business Analysis
Managing Digital Transformation
Services Marketing
Law for Marketing
Digital Customer Experience
Marketing Ethics and Responsibility

Optional Placement Year
You can gain valuable industry experience and earn money on an optional placement year, returning to your final year with confidence, hands-on experience and contacts.

Final year
In your final year, you will have the opportunity to develop a more specific specialism with different option modules. You will also get hands-on with a consultancy or business project to enhance your problem-solving and project management skills.

Core modules
Managing, Teams and Developing People
Strategy
Developing Professional Practice in Business

Options*
Marketing Planning and Strategy
Consumer Psychology
Responsible Enterprise
Big Data and Business Intelligence
Destination Marketing
Game Theory in Economics, Finance and Business
Intellectual Property Law
Marketing Communications
Futurism for Marketers
Public Relations: Principles and Practice
Sustainable Supply Chain Management (SSCM)
Researching Contemporary Issues in Marketing
Placement Project

*Option modules are indicative and may change, depending on timetabling and staff availability.